The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Topic: Request for proposal
Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
How to choose an enterprise SEO platform
Here's what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals.
How to choose an enterprise SEO platform
Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms About enterprise SEO platform pricing and contracts How to make an informed purchase […]
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
How to prove SEO ROI and overall business impact
Explain what success means and how to achieve it.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
How to choose a location data provider
More than 20 questions to ask location-intelligence companies.
SearchCap: Google fun facts, how to hire SEOs & SEO analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetablesFeb 15, 2017 by Amy Gesenhues Adding the words “fun facts” to queries for animals, plants, fruits or […]
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. Here’s how Google’s own […]
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you group your sites together with property setsMay 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. […]
Content Marketing Tools: A Marketer’s Guide
Introduction A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, […]
B2B Marketing Automation Platforms 2014: A Buyer’s Guide
Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]
Digital Advertising Agencies 2014: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Digital Advertising Agencies: Types and Services Section III: Digital Agency Market Trends Section IV: Choosing a Digital Agency Section V: Conclusion Appendix A: Guidelines for Developing an Effective RFP Appendix B: Resources "Digital Advertising Agencies 2014" editorial team: Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: […]
Google Prepping A Payment System For Newspapers: Report
Via paidContent comes news that Google might launch a micropayment system for newspapers by the end of the year. paidContent references this article from the Italian newspaper La Repubblica, which says Google is encouraging publishers to try out a system called NewsPass. In its article, paidContent describes NewsPass like this: La Repubblica says that, with […]
Google Proposes Micropayment System To Rescue Newspapers
Despite their frosty relationship, Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.” The NJL has posted […]
Link Week Loose Ends
My Link Week columns rotate every other week, and over the course of the last few columns several questions and comments have been sent my way. For this week’s column, I’m responding to a selection of those questions and comments.
SEM Tools: To Build Or Not To Build
To build, or not to build, that is the question (with apologies to Shakespeare): Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous SEM Tools, Or to take arms against a sea of in-house engineers…… I know more than a few in-house SEMers. Many of them insist on building in-house […]
SearchCap: The Day In Search, February 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Vetting An Agency: Protecting The Family Jewels
One of the biggest realizations that hit many in-house search marketers is the simple fact that they cannot do it all themselves. Despite the best of intentions and the strongest work ethics, the fact remains—you are but one person and there are only so many hours in a day. If you are fortunate enough to […]
YouTube Hiring Advertising Sales Representatives
ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA