How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
Topic: San Antonio
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Local SEO
Contributed by Mike Hayes, Founder of Darby Hayes Consulting If you run a local business, there is a good chance you’ve heard of SEO (and likely been pitched SEO services by numerous email and telemarketers). However, there is a lot of misinformation around the web, and what this guide hopes to do is set the […]
María Rebeca Latigo de Hernández, Mexican immigrant rights activist, gets a Google doodle
Google celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández.
SearchCap: Google restricts Keyword planner, quality score changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially throttling Keyword Planner data for low spending AdWords accountsAug 13, 2016 by Greg Finn Not a big AdWords spender? You may notice a lack of data in your Keyword […]
SearchCap: The Day In Search, December 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Parked Domains, Scraper Sites Targeted Among New Search Changes In what’s now to be a monthly update on search changes, a new Google “Inside Search” blog post today tells us […]
Google Offers Goes National, Still Makes Me Feel Excluded
Google Offers hasn’t rolled out yet to your city in the US? Google’s solution is its first “national” offer that came out today, $25 to spend at REI for $15. But as a person in a non-Google Offers city, I found the promotion just alienated me even more. Offers & The OC I live in Newport Beach, […]
Google Reaches Out To Texas Businesses With Free Websites, Marketing Help
Google’s latest effort to increase small business adoption of its products and services is a program called Texas Get Your Business Online that offers a free website, free hosting, domain name, a business listing on Google Places and additional marketing help. The effort is being accompanied by an aggressive promotion campaign, like the heavy and […]
Google Announces Local “Business Photos”
Today at the Social-Loco conference in San Francisco Google’s Doyenne of Local Marissa Mayer formally announced Google Business Photos. This is not a new product but the formalization of an offering that has been available in a more limited way since last year. Google is inviting local businesses in a few cities in the US, […]
Location Controls on AdWords Get More Granular
Google has modified the way its location targeting controls function on AdWords to give advertisers more control over who sees their ads. Most importantly, advertisers can now distinguish between people that signal a location as part of their search query, and others that search from an IP address or GPS location in the area. For […]
SearchCap: The Day In Search, May 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Blog Targets YouTube’s Big Brands & Advertisers Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home […]
Christin Engelberth Wins Google 4 Doodle 2009 Competition
Google announced Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas, as the winner of the second Google 4 Doodle competition. Her Doodle will be displayed on the Google.com home page tomorrow, May 21, 2009. In addition, she will receive a $15,000 college scholarship, a laptop, and a $25,000 technology […]
Using Analytics For Local Search Optimization
Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
And Your Next SMB Advertiser Is…Already An Advertiser
SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice for advertisers, and the group at Palore chose to examine the more traditional type of national […]
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
SearchCap: The Day In Search, March 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
U.S. Pentagon Bans Google From Military Bases
Google mappers banned from U.S. bases from the LA Times reports the US Pentagon has banned Google StreetView photographers from accessing military bases. The ban came after StreetView photographs of Fort Sam Houston in San Antonio were found on Google Maps.
Google Maps Adds Street View Photography For Several New Cities
The Google Earth Blog reports Google Maps has added street views for new cities (now formally announced by Google itself here). The new cities that now support “Street View” photography are:
Google In Radio Ad Deal With Clear Channel
This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel’s network. Clear Channel is the US’s largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include “30-second spots on all of Clear Channel’s […]