Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Topic: San Jose
Search Engine Land adds technical, in-house SEO experts to team
Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
Ad testing in a multi-format world of responsive search ads, three headlines and more
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human "quality raters."
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small business websites.
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
Exact match? Our contest to rename it for Google is sealed with an -ish
Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company's not-so-exact match.
SearchCap: Google Analytics with Search Console bug & old Search Console reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
SearchCap: Google My Business app, Bing ads insights & web site trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and management?
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
SearchCap: Go Vote, Bing crawler, Bing Ads targets & Google local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches Performance Targets to track goals across campaign groupsNov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Verdict […]
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
Want to speak at SMX West? Here’s how
SMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we’re looking for speakers. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. […]
SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads chief Sridhar Ramaswamy leaves to join venture firm Oct 2, 2018 by Greg Sterling Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. […]
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta.
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser event.
New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance
Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Search Engine Land SMX West is coming to sunny San Jose in just a few days, and […]
Last chance: SMX West kicks off next week. Be there!
SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done. SMX is the […]
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
Keeping your edge sharp with AdWords
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping […]
SearchCap: Google AMP email, link building & PPC teams
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]
AMP Stories: The new Accelerated Mobile Pages format from Google
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?
Google gets in on mobile ‘story craze’ with new AMP Stories format
New, visually rich mobile content format is designed to generate more engagement from users.
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
SearchCap: Bing Hotel search ads, AMP rankings & SEO AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing. How AI can uncover […]
SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as […]
SearchCap: Google customer match, local SEO & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers & addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don’t have large customer […]