Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 1940 U.S. Census: Soon, A Searcher’s Treasure Trove Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available […]
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
Microsoft announced on the Bing Developer Blog that they are transitioning the Bing Search API over to the Windows Azure Marketplace over the next few months, leading to no longer offering a free version of the Bing Search API. API usage costs for the Bing Search API will cost $40 for up to 20,000 queries […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, […]
By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe’s Efficient Frontier, which serves clients in a variety […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]
Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, […]
Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It’s also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The […]
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re […]
There’s speculation going around that Google is using data from the comment spam filter Akismet to penalize web sites. Those rumors are untrue, Google says. “We don’t use Akismet to flag spam,” a Google spokesperson told us, after talking with Google’s spam team. One oddity in the speculation was this: She stated that Google had left a […]
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s […]
Search Engine Land readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot. Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? […]
As it has in past years, SMX Advanced in Seattle, on June 5 and 6, is nearly sold out. If you plan to attend, register soon! And once you have, be sure to make hotel reservations – at the two “official” conference hotels, the Marriott across from the Bell Harbor conference center is already sold […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy […]
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really […]
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Traffic Estimates Even For Many Roads Any person who knows their neighborhood well, knows which streets to avoid when driving around town. But for those who are just visiting […]
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site? Google says this isn’t a fresh crackdown on link networks but rather a change from bad links being “silently distrusted” to being more vocal about this type of penalty. Warnings Issued Many people have reported getting messages […]
It was right about this time last year when we gave Google the winner’s trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool’s Day jokes that pretty well span the globe […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next […]
Microsoft has announced on the Bing Search Blog an update to their video search features. Bing Video added larger video thumbnails when you hover over video results in the search results. They also added infinite scroll when you view videos on Bing Video. Additional search refinements for related content and a large video viewer and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Traffic Estimates Return To Google Maps About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” […]
National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Android Maps Cleaner, More Personal If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as […]
Google has expanded the search descriptions to show the “top answer” and sometimes the “question” for discussion forum like search results. For example, a search for [“incoming search terms”] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the “top answer” listed in the forum. Here is a picture: […]
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of BuildMyRank.com has decided to immediately shut […]
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s […]
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH — A Googler (@google) March 23, 2012 As the […]