Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Topic: Search engine optimization
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Search, social and video: Evolving digital PR for 2025
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Google December 2024 spam update unleashed
This update was released a day after Google finished rolling out the December core update.
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Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update.
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.
YouTube SEO fundamentals: What you need to know
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Backlink Checker
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Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely."
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
Does schema still matter in AI search?
Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.
Google’s new help document on faceted navigation
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
Exploit reveals how and why Google ranks content
Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.
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13 digital marketing trends you should plan for in 2025
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Coupon sites: The hidden threat to your brand
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Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
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How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
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How to set up and optimize your Google Business Profile
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Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
Analysis: 75% of Google AI Overview links come from top 12 organic rankings
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Google Ads tests video asset option
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How to segment traffic from LLMs in GA4
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Google Search Console rolling out new date controls for performance reports
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What is search intent in SEO? Using different types of keyword intent
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Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.
Google Search fixes delayed indexing issues
Google has confirmed it is investigating indexing issues within Google Search.
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
How to find emerging audience needs using Google Trends
Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.