Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
Topic: Search engine optimization
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Content not ranking? 5 questions to ask ASAP
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
No changes were made to Google Search, this is just a reporting change.
Google confirms a search ranking bug where sites disappear from search results over the weekend
"We're aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects," a Google spokesperson told Search Engine Land.
The great SEO heist: The untold story
Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
15 SEO localization dos and don’ts: Navigating cultural sensitivity
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
SEO predictions: 5 things we can expect to see in 2024
SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
Ethical AI in SEO: Ensuring responsible implementation
As AI disrupts SEO, ethical risks emerge. Learn best practices for transparent AI use and the human role in automation.
Webinar: An SEO memorial service
A fond farewell to things that don't matter anymore.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
New research study asks if Google Search is getting worse
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
How to leverage Google’s ‘About this result’ for SEO insights
Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.
Your SEO strategy checklist for 2024
Refine your SEO strategy for 2024 success. Review key areas to boost your online visibility, from business priorities to technical elements.
Microsoft Ads unveils major changes to hotel and property ad management
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.
Leverage AI-driven SEO to increase traffic
In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Googlebot crawl rate tool is now gone
You can no longer set your desired crawl rate within Google Search Console.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
How AI will affect the future of search
Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
94% of Google SGE links are different from organic search results, study finds
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
The state of SEO in 2024: Are you AI-ready?
In this webinar, learn what's ahead and how to stay ahead.
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
How to build an effective PPC strategy
Pay-per-click (PPC) advertising can be highly effective and efficient for brands and marketers. However, it’s also easy to quickly waste a lot of money without any sales or conversions to show for it. You need a strategy before you launch your first campaign. Here are some things you’ll need to prepare your PPC strategy. Goals […]
Top 10 SEO expert columns of 2023 on Search Engine Land
ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.