Google September 2022 product reviews update rollout complete
This update impacted English-language product reviews and overlapped with Google's September 2022 core update.
Topic: Search engine optimization
Google September 2022 Core Update rollout is now complete
This update took 14 days to roll out. Now it's time to check your analytics to see how your site was impacted and what actions to take.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
How to define SERP intent and ‘source type’ for better analysis
Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Why sales needs SEO more than ever
Sales networking just isn’t as valuable as it once was. It's time to zero in on your most important salesperson – your company website.
SEM career playbook: Overview of a growing industry
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren't effective indicators of success. Here's how to level up your traffic, ranking, conversion and link KPIs.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
Here’s how Google’s helpful content update is going to make AI better
Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
How to build an enterprise SEO team
Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart.
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
Google’s Search On event is on Sept. 28
Google's big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.
Google releases September 2022 broad core update
This update will take about two weeks to complete and follows the helpful content update that completed last Friday.
Your guide to seasonal content marketing
Are you in an industry where seasonality is a big factor? Here's how to create content for relevant time periods within your space.
Google helpful content update is now done rolling out
The update started on August 25th and completed 15 days later on September 9th.
What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition.
Google Search Console reports may be impacted by review-type changes made in Google Search
You may see changes in your clicks and impression data within the performance and rich result reports.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Google: Best to have a primary language one a page and not mix languages
Plus, there is no meta tag to tell Google which language you are using on the page.
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
Google shares 4 examples of how to improve a meta description
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
Google: Helpful content update isn’t done
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Google helpful content update is now rolling out
The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.
5 questions to evaluate any SEO training course
Knowing how to evaluate an SEO training course can help you invest wisely in the future of your career or business.
Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
White label link-building services: How to do it right
Use these essential tips to help you understand if white label link building is right for you and how to find the right partner.