5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Topic: Search engine optimization
6 reasons why it makes sense to outsource SEO
Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO.
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.
Google temporarily disables the validate fix feature in Search Console
Google is updating something in Search Console and for now, you can't issue new validation requests.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
Google search quality rater guidelines update: What has changed
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.
Neeva shares search rating guidelines for technical queries
Similar to Google's quality rater guidelines, human raters asses the quality of Neeva's search results using these instructions.
Google search quality raters guidelines updated today
Google refined the YMYL content, added clarifications on low quality pages and more on EAT.
8 steps to a successful entity-first strategy for SEO and content
An entity-first strategy can help you achieve a significant lift in organic search visibility and inclusions in rich results. Here's how.
Google releases July 2022 product reviews update
This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO.
Google showing return grace period within some product search results
This may impact your click through rate from Google Search, so keep an eye on it.
3 ways bots and fake users are killing your search efforts
SEO and PPC leaders are impacted by the Fake Web in ways that seriously hinder the effectiveness of search marketing.
Google Search people also ask feature returns to normal
This is a feature many search marketers use for keyword research, and searchers use it for query expansion.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Ahrefs mentions vanishing from Semrush-owned Backlinko
Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What's changed? Semrush bought Dean's site.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Google confirmed indexing issue affecting a large number of sites
If you are not seeing traffic from Google for new content you published, you are not alone.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
How to do a schema markup audit
This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.
How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
Google Search Console’s new video indexing report now rolling out
This report can give you deeper insight into indexing issues and saturation within Google Search.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Google Search Console Insights now supports Google Analytics 4
Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.
10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but it can scale your content and be somewhat affordable.
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Yoast SEO Premium now offers IndexNow
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.