Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Topic: SMX Advanced Europe
Google Marketing Live 2023: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Google Marketing Live registration opens
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
SMX Advanced – Speaker resources
Everything you need to promote your upcoming SMX session!
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
The search marketer’s guide to connected TV: best practices for making the jump
CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
6 fundamental truths about SEO
Is your SEO not going the way you wanted or expected? Here are some realities about SEO that you may not have heard before.
Do you plan to attend in-person events in the next year?
With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The role of paid search in attribution
Learn how to measure measure paid search, and its contributions across channels, without getting bogged down by data.
How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
5 tips to develop authoritative content for Google and searchers
Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Bing launches new portal for URL and content submission APIs
Check out this new site from Bing to find everything you need to know about the two APIs.
A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of today.
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.