Meta ad revenue jumps 27% in Q1 2024
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Topic: Social media
Best of SearchBot: Create a strategy to build high-quality backlinks
We asked Search Engine Land's SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
No link between social media engagement and content readership, study finds
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
Facebook, Instagram and Threads down in ‘global outage’
Meta's team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.
SearchBot: Marketing manager
I’ve been “pre-prompted” as a marketing manager with expertise in content marketing, email campaigns, social media strategy, digital advertising, event/tradeshow marketing, app marketing, and any marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
Influencer ad spend is now growing faster than traditional ad investment
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T
A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.
Google Search app could soon introduce a new Notes feature
Feature would let users leave comments about webpages. It is expected to appear as a new Google Labs experiment.
Google Business Profiles to let you manage your social links
While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
Threads, Meta’s Twitter alternative, launches earlier than expected
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Google launches perspectives filter in mobile search results
This weekend, Google has begun rolling out the new perspectives feature to searchers.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
LinkedIn launches collaborative articles for users to share insights and advice
LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Mastodon shows declined growth, despite concerns with Twitter
Mastodon was onboarding users fast as Elon Musk took over Twitter, but now Mastodon's monthly active users are declining.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Social Media Advertising Glossary
Do you know the difference between a CPA and a Cost Per Result? What about a sponsored post and a boosted post? Find out by using the below feature to search through our Social Media Advertising Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in […]