Topic: Social media

SearchCap: Local Marketing, Content Marketing & A Reader Survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Global Content Marketing for Enterprise — September 24 Webcast Sep 14, 2015 by Search Engine Land Technologies, tactics and tricks for gaining market share with exceptional content. 14 Billion Reasons You […]

SEO

How And Why Content Marketing Works

There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.

SEO

SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session Ideas For SMX East Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us. Google Testing Faster & Lightweight Mobile […]

Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of […]

SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]

SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. Bing Updates iOS App […]

Facebook Search Finally Lets You Search For Posts Again

More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new job, the hilarious comment you made about Walking Dead last month or […]

Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+

Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace […]

U.S. Search Award Winners Announced

The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]

Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the […]

SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account […]

SEO

YP’s “Mybook” Makes Local Search More Social

Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched […]

Ad Sizes For Ad Buyers

If you have decided to use online advertising for marketing, you need to know which ad sizes to use and which to avoid. If a salesperson calls, then plenty of bold claims will come your way about that company’s own ad sizes. Don’t listen to them! We’re here to help you sort the signal from […]

SearchCap: LinkedIn Galene, Google.com Without Right To Be Forgotten & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches […]

Learnings From SMX London: The Impact Of Social On Search

SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester have come out (on more than one occasion) to emphatically […]