Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Off-Page SEO is the other main type of SEO. It means anything you do off of a page to improve your page ranking. It mainly means inbound links. An inbound link is simply a link from another website to yours. It now (kinda) includes social media, which is why social media is useful for SEO. Google looks […]
Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]
Ten thousand followers make you an influencer. That’s the word on the social media street. Ten thousand followers and you can start charging companies just to be associated with you. Having even more followers will make you even more money, but 10,000 followers is the base amount you are aiming for. But why 10,000? Having […]
It’s always important to keep your eyes on the prize with any type of marketing. If you want sales – monitor sales. If you want traffic on your site, monitor page views. Therefore engagement rate on social media (by these standards) may not seem important. However social media does not work like other marketing. While […]
If you’re running social media activity on a professional basis you need to be posting all the time. You also likely should be posting across multiple social networks. These two things combined can be exhausting, especially if you have other things to do too. To make your life easier, you should use a scheduling tool […]
Sharing is caring, except on social media. This is because most people (me included) repost carelessly, which is a real shame. Reposts are the currency of social media after all (in that they are what people are trying to earn). Likes, loves, reactions, upvotes, etc might be nice, but someone sharing your post is the […]
Social Media is forever changing. What started with sites like Friends Reunited simply helping you find your old classmates in the early noughties is now a complex set of ecosystems. Each social network has its own culture and rules. Many now have their own celebrities and sub-cultures too, which are completely unknown by the outside […]
It can take a while to gain traction for most people / sites / brands on social media. A whole year isn’t an unlikely time frame before you start seeing any results at all, and it can be quite disheartening until you do start seeing results. Therefore, you should use that first year to hone […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: […]
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
Thank you for subscribing to This Month’s Reads! We’re so pleased to have you with us! We’ll do our best to create a first-class digital marketing round-up for you each and every month. If you have any top tips on articles or tweets we should include (or if you have a question for OAA), […]
Last updated January 2023 We have provided a useful Facebook Engagement Rate Calculator below. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engagements you would need to get a specific Facebook Engagement Rate. Feel free to experiment with different scenarios in order to help you better […]
After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter's name, Google has promised to make changes.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration, […]
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]
Do you know the difference between a feed and a timeline? Find out by using the below feature to search through our Social Media Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know. Please note: The below contains terms related […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a […]
ACSI rankings are based on survey of nearly 5,000 US consumers.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mozilla takes a jab at Google’s Chrome: Source: Twitter Google hopscotch: Source: Instagram YouTube movie clapper […]
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter Google sleep cot: Source: Instagram Google Chrome […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Butterfly: Source: Google+ Google’s firing squad: Source: Google+ Google Cate 5 logo: Source: Google+ Twitter […]
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
The new ad extension is in beta in the US.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Women in STEM – Internet Security Team: Source: Google+ Google Moving Boxes: Source: Twitter A […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”Feb 16, 2016 by Matt McGee Two executives refute recent reports that Wikipedia is planning to build its own search engine to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers: GTINs Required By May 16 For Google Product Listing AdsFeb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants. 5 Simple Strategies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Lottery & Powerball Numbers To Search ResultsJan 27, 2016 by Barry Schwartz Did your odds just increase? Bing added winning lottery numbers to their quick answer box. Brand Bidding […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
Applications are now being accepted for a full-time position on our editorial team!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Update Shopping Policy Center In February 2016Dec 4, 2015 by Ginny Marvin Most advertisers won’t be affected, but all should review to ensure compliance in the new year. New […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local […]
Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will justify your social media marketing investment. ICYMI: Presenting sponsor Twitter will […]