Topic: Software deployment

SEO

New Bing Ads Interface Begins Rolling Out Today: What To Expect

Starting today, some customers will begin to see the new Bing Ads user interface announced last week. All customers will have the new look in the coming weeks. The new interface design is cleaner with fewer competing colors and a bigger report canvas. The focus of the new design is to make data visualization and […]

Official: Google Rolling Out App Launcher, Flat Logo

The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook computers. Google has been testing this nav […]

The Enhanced Campaigns Waiting Game

Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted, geo-segmented campaigns in favor of the new geo-bidding […]

How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App

There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords while checking out the new app promotion ad format in AdWords. One of the most common hypothetical use cases for device targeting […]

SEO

New Facebook Features From F8 Include Timeline, “Liking As A Verb,” & More Engaging Apps

Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was […]

SEO

F8: Live Blogging The Keynote (Timeline + Ticker)

I’m sitting in the large hall in the SF Concourse awaiting the F8 keynote from Facebook CEO Mark Zuckerberg, now a wealthier man (on paper) than Google co-founders Brin and Page. We expect a series of announcements around music and movies but there will be a ton of stats about Facebook usage and growth. If […]