Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Topic: The Walt Disney Company
Americans search Google 126 times per month on average: Study
A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Affiliate managers: It’s time to shift your focus beyond media
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Enabling with technology, differentiating through humanity
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
SearchCap: Bing JSON-LD, Google Search app & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, […]
Disney theme parks now on Google Street View
Users can now virtually tour almost every inch of Disney's many theme parks.
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant product.
Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers […]
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass
Today, Google is celebrating Valentine’s Day with a heartwarming logo that includes six different stories of love with an introduction from NPR radio personality and host of This American Life Ira Glass. When you go to Google’s homepage, the logo is slightly faded out and the letters automatically turn into six candy hearts with the […]
Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. Analyzing several hundred thousand keywords, the study found that Patch.com made an appearance in the News integration results […]
Google Logo For Largest Observed Snowflake
Did you know that today, 125 years ago, in Fort Keogh, Montana, the largest snowflake was documented and placed in the world record book? The snowflake was 38 centimeters in diameter! But honestly, I am even more amazed that someone actually documented this as a world record. And even more amazed Google has a special […]
Google Logo For Nicolas Steno: Father Of Modern Geology
Today’s special Google Logo, aka Google Doodle, celebrates the life of Nicolas Steno, the father of modern geology. The logo symbolizes the study of the earth, from the ocean to the mountain tops. In Google Doodle fashion, the art makes up the letters of Google’s name, and this one has the Google colors as well. […]
Google Logo Honors Addams Family Creator, Charles Addams
Addams Family creator Charles Addams is the latest artist/illustrator to be honored with a special logo on the Google home page. The black-and-white drawing, created courtesy of the Tee & Charles Addams Foundation, features seven common characters from The Addams Family (L-R): Morticia, Gomez, Thing (sorry, that’s Cousin Itt), Pugsley, Wednesday, Lurch and Uncle Fester. […]
Larry Page “CEO Of The Year” — Investors Business Daily
When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s management structure, redesigned the face of the company’s products and […]
Google’s Louis Daguerre Logo
On Google today is a special logo for the 224th birthday of Louis Daguerre. Daguerre invented the daguerreotype process of photography. Daguerreotype was the first commercially successful photographic process commonly used for portraits. The process took a while, requiring the subjects to sit for several minutes as still as possible in order for the photograph […]
Google’s 2011 Veterans Day Logo
On Google.com today you will find a special logo honoring Veterans Day. The logo is of a tree with a yellow ribbon tied around it. The yellow ribbon in the United States normally goes with the slogan “support our troops”. The Google letters is made out of clouds on the light blue sky background behind […]
Marie Curie Google Logo
Google is celebrating the life of Marie Curie with a special Google logo, aka a Doodle. The logo depicts her working at her desk on with test tubes and beakers. Marie Curie is best known for her work in radioactivity, being awarded with two Nobel Prizes, in physics and chemistry. In fact, she is the […]
SearchCap: The Day In Search, October 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want Better Google Analytics Data? Learn To Tag Your Campaigns! One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways […]
Google Logo Honors Mary Blair, Disney Artist
Mary Blair, an Oklahoma-born artist who worked on many iconic Walt Disney films and attractions, is the subject of a special Google logo today. Blair was born on October 21, 1911 — today would’ve been her 100th birthday. The Google logo is reminiscent of her Disney work, which included the films Cinderella, Peter Pan and […]
For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow
Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number of users,” and a Twitter help page explains where those ads might appear: At the top of relevant search results pages […]
Google Challenges Apple, Netflix, Hulu with Video Rentals Service
Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called […]
Little-Known Isohunt Case Attracts Google’s Interest
Why does search giant Google care about Isohunt, a search engine that few have ever heard of? That’s the question raised in a Paid Content report. Turns out Google filed a friend-of-the-court brief in a civil case against Isohunt Web Technologies, a BitTorrent site, because it’s concerned the court will set a precedent it doesn’t […]
A Tour Of How Networks Have Blocked Google TV From Their Web Content
After less than a week since its release, three of America’s largest television networks have started blocking Google TV users from watching video content on their web sites. Sort of. While ABC and CBS keep Google TV viewers out, as does Hulu, NBC actually still seems to let them in. Below, a visual look at […]
Networks To Google TV: Talk To The Hand
TV is changing for better or worse. And perhaps sensing that their control over audiences and distribution is further slipping away and that their expensive programming is being reduced to mere “content,” the major broadcast networks are blocking access from Google TV. According to a story this afternoon in the Wall Street Journal: Full-length episodes […]
SearchCap: The Day In Search, October 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter’s Promoted Accounts Now Live As was rumored last week, Twitter has formally introduced its latest advertising option: Promoted Accounts. Promoted Accounts will show up in the “Who to follow” section […]
SearchCap: The Day In Search, October 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pulls Dead Body Images From Street View Brazil Google has removed Street View images in Brazil that showed dead bodies on local streets. One image showed a partly-covered body lying […]
AOL CEO Tim Armstrong: “The Model Is Disney”
It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of […]
Why Isn’t There More “Internal Syndication” of Video Content?
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
SearchBiz: Google “Less Trusted,” Eric Schmidt On Meet The Press, Yahooligans “Vote” For New CEO, Microsoft Releases First iPhone App, Mobile To Be Primary Internet By 2020
The Wall Street Journal reports this morning that Google is negotiating with ISPs for “a fast lane for its own content” and is backing away from net neutrality. However, Google vigorously disputes this characterization and explains that instead it is seeking to “‘colocate” caching servers within broadband providers’ own facilities,” which has the practical effect […]