• Pat Grady

    reading it, i’m thinking of CTR and its QS impact…  when i finally got to your “The Quality Score Wrinkle”, i confirmed (again) why i’ve always told my crew that you are the best there is.  kudos on another brilliant article BG.

  • GardnerDennis

    my co-worker’s sister got paid $21912 the previous week. she gets paid on the internet and got a $416800 house. All she did was get fortunate and put into action the steps given on this link

    ⇛⇛⇛⇛► (Click At My Name For Link)


  • http://twitter.com/BartvDuinkerken Bart van Duinkerken

    Definitely an article i will come back too. I like the metric PPI never heard of it before but is actually a great metric to use, together of course with the CTR

  • http://twitter.com/phil_od Phil O’Doherty

    “However, which of the scenarios below is better?

    High CTR, low conversion rate
    Low conversion rate, high CTR
    Mid range CTR,Mid range conversion rate”

    Are the first two options not exactly the same?

  • http://twitter.com/bgtheory Brad Geddes

    Phil – Doh! You’re right. It should be:
    High CTR, Low conversion rate
    High conversion rate, Low CTR

  • http://www.facebook.com/MarkWelchMktg Mark Welch

    I’m not sure your first chart/table is what you intended (is this really what you showed the audience you surveyed?).  And I disagree with “PPI” as the most important metric. I’ve re-created your chart and posted my comments on the concept at http://www.markwelchblog.com/2012/06/12/which-metric-matters-most/ 

  • http://twitter.com/tedives Ted Ives


    Saw your posting – good addition to the chart, ROAS is a smart goal to shoot for often.  Net margin or LTV goals of course are even better.

    But it’s not like your goal exists in a vacuum, the real question is:

    What is your goal…and what constraints is it subject to?

    For instance, profit maximization makes sense if you have an unlimited budget.  On the other hand, if you don’t have enough budget to implement Ad #4 everywhere,  then being a good steward with your budget and maximizing ROAS may prove a more viable option (thus Ad #1 makes more sense then).

    Optimization of any factor in just about any walk of life is almost always subject to constraints of one sort or another, the trick is figuring out what they are.

    For instance, I suspect Brad’s constraint for this article was SearchEngineLand’s maddening graphic size restriction, he probably would have included ROAS in his chart otherwise ;-)

  • McintoshClifton

    my buddy’s sister-in-law made $18108 a month ago. she worrks on the internet and bought a $525400 condo. All she did was get blessed and put into action the instructions given on this website 

    ⇛⇛⇛⇛► (Click At My Name For Link)

  • http://www.online-marketing.ch/ mateo meier

    Well done post! Keep up the good work.

    Here in switzerland google started offering free seminars (half day
    seminars) to manage PPC campaings. Thank you for your valuable post


  • http://www.facebook.com/danperach Dan Perach

    is there an ad tool you would recommend Brad?  i’ve used loweryourbidprice tool and it was great, but only for ctr, not ppi. is their a tool out there for ppi?