• http://www.zinju.com David Quiec

    Good advice – especially on the nuances of the match types.

    While CPA might decrease, it doesn’t mean you should do it. I’d like to see the difference in # of conversions. At the end of the day, you want to maximize profits, even if you are paying more for each sale.

    Also: what do you think about buying all match types for a keyword on Google?

  • http://www.rkgblog Alan Rimm-Kaufman

    Thanks for the mention!

    Here’s an interesting post by George Michie on rkgblog on match types:


    And some general match type tips:

    Cheers —