For many years, I've been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I've decided to use this space to focus on effective landing page elements and provide several examples thereof.
#1 Use Credibility Indicators
Include credibility indicators on your landing page such as testimonials, reviews, awards, social media information (Facebook likes, number of tweets, etc.), and seller ratings (on Google, this info is pulled from Bizrate and other rating sites).
Here are some specific ideas [...]
Related Topics: Channel: Analytics | How To: PPC | Paid Search Column | Search Marketing: Landing Pages