For SEOs, reporting hasn't exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We've seen five main shifts that have truly changed how we originally measured SEO success, and I argue that we now need to face reality and dramatically shift our views on how to measure SEO effectiveness.
Issue 1: Personalized Search & Geotargeted Results
While Google has nearly always tried to personalize organic search results, a major shift occurred in 2009 as personalized search took o [...]
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