Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era

no-keywords-not-provided-featured Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being "not provided." This could be devastating to marketing managers and webmasters who rely heavily on this search data to determine ROI on their organic campaigns. With the data obfuscated from analytics programs, many feel that the organic search marketing channel has been stricken from the record as a legitimate marketing channel. This data o [...]

SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters

google-keyword-tool-dead-featured For SEOs, reporting hasn't exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We've seen five main shifts that have truly changed how we originally measured SEO success, and I argue that we now need to face reality and dramatically shift our views on how to measure SEO effectiveness. Issue 1: Personalized Search & Geotargeted Results While Google has nearly always tried to personalize organic search results, a major shift occurred in 2009 as personalized search took o [...]

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