Google Assistant is both the name of a consumer-facing assistant baked into consumer products as well as a platform designed to allow the Google search engine to interact with users in a conversational manner.
Google Assistant was announced in May 2016. It first appeared integrated into Google’s communication app Allo in September 2016. In October 2016, it was made part of the Google Pixel phone. In November 2016, it was put into the Google Home device. In February 2017, it came to Android Wear watches. In March 2017, it was widely released for Android phones running Android 6 and 7.
Google plans to add Google Assistant into more products and applications, but it hasn’t said what those will be.
For more about Google Assistant, see our stories below.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Searchers can use Google Lens directly within Google Image search on mobile for some images.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple search ads expected to generate $2 billion in revenue by 2020Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests showing clipboard icons next to search suggestions for recipes queriesOct 11, 2018 by Barry Schwartz Google is experimenting with a new recipe clipboard feature, what it does and how […]
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should arm yourself to fight.
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
Voice search is coming. Here's what you can do today to get ahead of the curve.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing votes ‘no’ on political candidate and ballot measure adsOct 5, 2018 by Amy Gesenhues The policy will not likely impact Bing’s ad revenue as the search engine reports political ads […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console snapshot arrives in search resultsOct 4, 2018 by Barry Schwartz Google may be testing a way to get more site owners to look at their Google Search Console […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
The new capabilities help developers and further Google's cross-platform Assistant strategy.
Google's Ilya Grigorik offered this breakdown at the SMX Advanced event in June. Here's a refresher.
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
'OK, Google: Tell me something good' triggers positive news stories from the Solutions Journalism Network.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
Name, address, phone and hours, with more to come.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
Google has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home devices.
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to project SEO traffic levels and avoid saying, ‘It depends’ Jul 18, 2018 by Simon Heseltine Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you […]
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.
Say 'Ok Google, ¿cómo será mi día?' and now Google Home can answer.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out updates to give users easier access to privacy controlsJun 21, 2018 by Robin Kurzer Will easier access to privacy controls cause headaches for marketers who rely on activity-related […]
Users will be able to ask repeated follow-up questions without the need to say "OK Google."
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What do Google and a toddler have in common? Both need to learn good listening skills. Jun 1, 2018 by Dave DaviesContributor and patent explorer Dave Davies reviews a recently-presented paper […]
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz If Google doesn’t have content for your query, it may ask you to help […]
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]
Google I/O is underway. Tune in now.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]