Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
Apple introduces Deep Linking in iOS 9 for improved app discovery. Time for standardization amongst Google, Bing, Facebook and now Apple?
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company was “Enhancing how you use your device but without compromising your privacy.” A not-so-indirect swipe at Google, this approach also suggests limitations out of the gate. Federighi discussed a cluster of “intelligent” enhancements to Siri and search intended […]
Apple Brings Public Transit, New Search Capabilities To Maps
As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]
SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
Report: Apple May Launch Google Now Competitor At June WWDC Event
New "Proactive" search capability built in part on earlier Cue acquisition.
Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices
If true Google will likely fight to maintain search relationship with Apple.
Report: Uber Makes $3 Billion Offer For Nokia’s HERE Maps
The mapping acquisition would be the second for Uber this year.
SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing For Local Businesses: Get Creative & Pay To Play Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist […]
Apple Confirms Their Web Crawler: Applebot
Apple finally confirms they have a web crawler, primarily used for Siri and Spotlight Suggestions.
SearchCap: Google With Twitter Stream, AdWords Sneak Peek & Google Play Promo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 Insights On Local Search & Marketing From The Experts At LSA 15 Columnist Wesley Young recaps some of the biggest takeaways from the 2015 Local Search Association Conference. Google […]
Top 10 Insights On Local Search & Marketing From The Experts At LSA 15
Columnist Wesley Young recaps some of the biggest takeaways from the 2015 Local Search Association Conference.
Who Invented The Piano? Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday
Doodle plays "Joy of Man's Desiring" from Johann Sebastian Bach's Jesu and includes a control slider to adjust volume.
For Task Completion, Cortana Now Integrates More Deeply With Apps
Third party app developers can now integrate content into the Cortana UI.
Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC
New terms pave the way for Gemini-powered search ads on the PC.
Report: Microsoft’s Cortana Coming To iOS, Android This Fall
Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also discusses a Cortana-linked, artificial intelligence project called “Einstein.” At the time of SMX Advanced Microsoft […]
Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]
Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the "Meet The Search Engines" panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
Understanding & Leveraging Search By Voice: Up Close @SMX
Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari's search engine?
The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company's foray into native advertising will harness intent signals from Bing Ads.
Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?
Cortana, the personal digital assistant, has become a key part of Microsoft's competitive strategy.
Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday
Outage seems to have hit around 2:30 pm ET.
Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack
We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.
Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done — many times over. After a while, the predictions start to […]
Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential […]
Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
Apple Capturing Spotlight Search Query Data, Sharing With Bing
An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as Wikipedia, Maps and Fandango that also show up in results. Bing’s role in Spotlight wasn’t […]
SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and […]
Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert Demands Google Apology For Getting His Height Wrong on our Marketing Land […]
10 Trends In Local Media That Every Marketer Must Know
Local marketing seems to change incredibly rapidly. Columnist Wesley Young shares the essential trends that you should be watching.
Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It
According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a geek” talking to their phones. (Yet this is what […]
SearchCap: Google UX Ranking, Google Bill Reminders & Nokia Here Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia’s Here Maps Come To Android Phones (Sort Of) Nokia’s Here Maps, which power maps on Windows Phones, has released a beta version for Samsung Galaxy Android phones. It’s not available […]
Google (Now) Beats Siri And Cortana For Direct Answers — Study
Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge, who wrote up the results, says this was not a “personal assistant […]
SearchCap: Google In The News, Bing Movie Carousel & Google PageRank Dead
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shows What’s Playing At The Movies, In Remake Of Google’s Own Film Carousel Bing has a new way of showing you what’s playing in your local theater, a “carousel” format […]
Cortana Coming To Windows 9, Will It Replace Bing?
Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site, and also a discussion on Neowin, that assert Cortana will be a central feature […]
SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted […]
Apple Watch Brings Local Search To Your Wrist
We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 U.S. respondents were potentially interested in buying one. The device carries a wide range of apps and features. Among them are Siri, Apple […]