How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content Dec 11, 2015 by Greg Sterling Yesterday Yahoo introduced an updated search app for the iPhone. It offers […]
MindMeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically
San Francisco-based Expect Labs, which previously positioned itself as a kind of “Google Now in a Box” or “Siri in a Box” for third-party developers, has changed its name to MindMeld. The company is also launching a second generation of its technology, which it now describes as a “platform for creating large-scale language-understanding and question-answering […]
Is Google’s Search Market Share Actually Dropping?
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over time.
Microsoft’s Cortana Digital Assistant Comes To iOS & Android
On non-Windows devices, Cortana is more limited in functionality and predictions.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
SearchCap: Overstock’s Google Decline, Google Search Console Severity Label & Offline Google Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offline Search & Turn-By-Turn Navigation Come To Google Mobile MapsNov 10, 2015 by Greg Sterling Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and […]
Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]
What Does Yahoo’s New Google Partnership Mean For SEO’s Future?
Columnist Jayson DeMers explains the potential impact the Google-Yahoo search deal will have on SEO, SEM, and the future of search in general.
Amazon Echo Now Offers Local Search With Help From Yelp
Voice assistant offers basic business information via audio, additional details in its mobile app.
No More Typing: How To Prepare For The Next Wave Of Voice Search
Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers.
Only 3 Weeks Until SMX Israel, Taking Place In Jerusalem
Don't miss the best search marketing conference in the Middle East, SMX Israel, on November 1, 2015, in Jerusalem.
SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Looking Ahead: The New Search Landscape
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
DuckDuckGo Is The Default Search Engine In New Adblock Browser
In addition to being the default Adblock browser, the privacy search engine says it will sign the "Acceptable Ads Manifesto."
How Google Now, Siri & Cortana Predict What You Want
It's like magic when your digital assistant has an answer before you think to search. Here's how they understand your needs.
With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
New sources continue to push Google to the edge of Apple's search ecosystem, but Google Now remains ahead on predictions.
14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies
These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics.
SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Add Structured Markup & Data To Ranking Algorithm Sep 11, 2015 by Barry Schwartz Google hints it may decide to use structured data in its ranking algorithm some day, […]
Baidu Upgrades Mobile Virtual Assistant With Local Commerce Services
Baidu has upgraded its mobile virtual assistant to incorporate voice-enabled local transactions. The virtual assistant, powered by artificial intelligence, is now known as “Duer.” That apparently translates as “Du Secretary.” One translation of the word “du” I saw was “to study, to learn.” Phonetically, it also sounds like the English word “do,” as in to […]
SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]
Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching
A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps.
How To Apply Neuroscience Principles To Your Landing Pages
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs.
A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy.
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people.
Cortana For Android Is Officially Available For Download In US Beta
A month ago, Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now, an official US beta version of Cortana for Android is here. An iOS version is coming soon. The full Cortana experience and functionality are available to Windows 10 and Windows Phone users. But because Cortana for Android doesn’t access […]
Google’s iOS App Now Provides Context-Aware Conversational Search
Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions without formulating entirely new queries. Here’s how Google explains the functionality in the app update description: Say “Ok Google” and ask a question while on any Web page to get smart answers about what you […]
App Indexing & The New Frontier Of SEO: Google Search + Deep Linking
In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.
Cortana For Android Available For Download Ahead Of Official Launch
A few days ago, Microsoft’s digital assistant, Cortana, became available for download. This is not the official launch, and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly on my Nexus tablet. Several people have already written about it, and it appears to be fully functioning for some. […]
Choice Is Good. Choose SMX East. Rates Increase Saturday!
Guarantee: you’ll never be bored at SMX East. Select from more than 50 sessions, keynotes and clinics. You always have four or more to choose from! Attend sessions that fit your interests — SEO, SEM, social, mobile or analytics and conversions. And your skill level — expert, intermediate or beginner. Here are just a few […]
App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
For FIFA Women’s World Cup, Google Gives Women Less Space Than Men
For the men's tournament, Google was quick with special boxes to highlight results. For the women's tournament, the boxes are often missing.