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Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Webinar: Advanced Google Performance Max strategies
Paid search experts unveil what you need to take your business above and beyond the competition.
How out-of-order ad promotion works on Google Search
Learn how Google's out-of-order ad promotion in search auctions impacts ad positioning and advertisers' strategies.
3 tips for using promotions and discounts in paid search
Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
Trends in paid search to watch in 2024
In this webinar, learn what trends in paid search advertising are expected to gain traction.
Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
Google is planning to update its Misleading Representation policy
Advertisers found to be in violation of Google's policies face having their accounts suspended.
Google Ads for lead generation: A 6-step framework for success
Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts.
Google rolls out automatically created assets to all advertisers
ACAs are also now available in seven new languages.
Google quietly increases ad prices to meet targets, claims exec
The search engine reportedly raises prices by up to 10% without informing advertisers.
Google AdSense adds new tools to make site verification faster and easier
The platform now offers real-time verification and meta-tag verification in addition to its existing methods.
Are you being manipulated by Google Ads?
Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
'Looks like the manual bidding days are coming to an end.'
Google Ads apologizes after automatic data migration causes confusion
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Google Ads enhanced conversions and first-party data
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Suspended Google Ads advertisers may be required to pass advertiser verification
This policy kicks in on October 10, 2023 and will impact some advertisers.
Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
Google Ads emails now include customer IDs
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
7 Google Ads features to streamline your workflow
These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
Google Ads fixing Discovery campaign technical issue
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
5 things ecommerce advertisers can do with first-party data
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Google responds to PMax and brand safety concerns
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
Google Demand Gen campaigns beta opens, will soon replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Google Merchant Center adds 3D model link [virtual_model_link] attribute
This attribute helps Google Merchant Center showcase your 3D and AR product images.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.