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All the latest news, tips and insights about Google Analytics and the forced migration to Google Analytics 4, starting July 1, 2023, from Search Engine Land.
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Google for Jobs: Everything you need to know to optimize for better ranking
This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.
Local business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local businesses.
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
SMX Overtime: Rise of the PPC geek
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.
Connect to remote hosts with secure shell
The terminal is important because it provides
- access to command line utilities
- the ability to perform SEO hacking on remote machines by opening shells in the cloud, and
- the ability to write or utilize programs that automate work tasks and power websites.
Google Sept. 2019 Core Update ‘weaker’ than June core update
A detailed look at the early impact from the latest Google core update.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
How a content audit can improve your organic SEO performance
A content audit reveals ways to repurpose content, where the gaps are and how to optimize for users and search engines.
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
SMX Overtime: Your questions answered about Google penalties and their impact on websites
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.
Product launches: Getting assets ready and knowing your target audience
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
4 website actions you can track with Google Tag Manager
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Why set it and forget it doesn’t work with feeds or campaigns
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform.
Here’s what you need to know about image optimization for SEO
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Here’s how to use Google Tag Manager’s new Trigger Groups
This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.
How to conduct a content migration audit
Here's how to determine exactly what content needs to be migrated and what can be safely retired with little to no impact.
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
SMX Overtime: How to use customer segmentation to test new value propositions
SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into 'proof of concept' with testing customer segmentation in Google Ads Customer Match.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Google Merchant Center to deliver real-time search results
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
5 practical data blending examples for smarter SEO insights
Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.