Bing
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Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords column.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool.
Bing lets webmasters submit 10,000 URLs per day through Webmaster Tools
How about a 1000x increase in the number of URLs you can submit to Bing in a day?
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Bing offers a trio of new local search APIs
Each one performs different but complementary functions for enterprises and app developers.
DuckDuckGo is growing fast but not enough to grab SEOs’ attention
The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA campaigns.
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.
In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.
Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section
Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
Bing Partner Program shifting to calendar-year qualifications
The change will take effect in January.
Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads.
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations.
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
Bing Ads now offers the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process.
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.
Bing resolves backlog with its Webmaster Tools URL submission tool
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be processed.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
Bing Ads changes when conversions are reported
The change applies to conversion and assist reporting.
Bing says it is improving web crawler efficiency
Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
New format for Google Sitelinks shows more site content in search results
Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.
Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk.
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Bing Ads now supports language targeting at the campaign level
The change brings language targeting in line with Google Ads, making campaign imports smoother.
Augmented reality artist creates sculptures using Bing search
At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, […]
Bing finally releases AMP viewer for news stories in mobile search
The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results.