SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Marin Software Adds Support For Google Shopping Campaigns
  Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […]
• Mobile PPC Tips & Tricks – What Works & Doesn’t
  As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some PPC tips and […]
• The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps
  I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost. It’s just life. Isn’t everyone like that? But despite my obsession with structure and process, I don’t like giving clients a one-size-fits-all web marketing campaign. […]
• Bing Adds School Ratings To Search Results
  Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel — the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from elementary to high school to higher education. Bing displays how they […]
• Bing Opens Its Right To Be Forgotten Form
  Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google’s but both Google and Bing, as well as other search engines, have the obligation to follow the mandate and review each request […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving
• Pinterest Gives Users The Ability To Follow Topic Feeds
• E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts
• eBay: Google SEO Changes Hurt Core Business And Revenues
• Facebook Launches Mentions, An iOS App To Help Public Figures Connect With Fans
• At Last, Google Analytics App Comes To The iPhone
• Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”
• Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign
• The Ultimate Beginner’s Guide To Finding Your Audience In Social Media
• Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?
• Understanding The Complexity Of Mobile Ad Attribution
• Everything You Need To Know About The New Google+ Name Policy: An Explainer

Search News From Around The Web:

Industry

• Google’s Matt Cutts Has Driven In A Self Driving Car, Search Engine Roundtable
• Trulia partners with New York MLS to strengthen stand on search results, Mobile Commerce Daily
• EU Regulators Invite Google, Microsoft to Discuss ‘Right to Be Forgotten’, Wall Street Journal

Link Building

• 8 Metrics for Backlink Analysis, internetmarketingninjas.com
• Is It Safe to Pay a Bookmarking Site to Remove Links with PayPal?, Bill Hartzer

Local & Maps

• Google uses its Street View cars to sniff out gas leaks in US cities, Fox News

Search Marketing

• Building Better Content By Improving Upon Your Competitors, Moz

SEM / Paid Search

• Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads, advertise.bingads.microsoft.com
• Three Google AdWords Myths That Need to Die, MarketingProfs
• Here’s Why Google AdWords Phrase Match Matters [Stats + Theory], Search Engine People Blog

SEO

• Developing: Are Video Snippets Going the Way of Authorship Thumbnails?, SEER Interactive
• 3 Other Things Your SEO Team Should Be Doing, www.komarketingassociates.com
• The shocking truth about SEO: it’s not as complicated as you think, eConsultancy
• How to Use Video Content to Boost Local Search Rankings, Street Fight
• 7 Bad SEO Techniques & Thinking That Are Hurting Your Website Position, tweakyourbiz.com