SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will […]
Barry Schwartz on July 7, 2014 at 5:00 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […] - 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […] - How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking tools with tools like Google Analytics and Adobe Marketing Cloud […] - VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his insights into the […] - SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […] - One Month to MarTech, 5 Days to Save $150 – Register Today!
Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of […] - Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google Glass On Wired: Source: Google+ […] - The 4 Truths About Link Building
The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links in bulk was a […] - Bing Brings The Fireworks To Its July 4th Homepage
To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New Jersey” (The first city to host the first officially recorded baseball game.) […] - Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”
Today’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.” The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created by the UPA Animation Studio – the same studio that gave us […] - The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted […]
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Search News From Around The Web:
Industry
- Google Has Temproary Outage This Morning – 500 Errors, Search Engine Roundtable
- A Google Employee Says Googlers Are Too Confident, Business Insider
- UK commissioner expects Google ‘right to be forgotten’ removals complaints, The Guardian
- Why Google’s Waze Is Helping Local Governments Track Users, Forbes
Local & Maps
- Google Street View Pulls Its First Cruise Ship Aboard, TechCrunch
- How Google Map Hackers Can Destroy a Business at Will, Wired
Link Building
- Topical Trust Flow now in Historic Data, Majestic SEO Blog
- 10 of the Most Insane Matt Cutts Link Bait Attempts, Leverable
- Content Alone Can’t Build Links, ISOOSI Blog
- DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation, LRT Link Research Tools
- Why Putting Some Moderation Into Your Backlink Profile Isn’t “Meh”, Renegade Search
Searching
- Baby, You’re a Firework!, Yahoo Search
- Most Famous People by Page Rank & Topical Trust Flow, blog.majesticseo.com
- The right to be forgotten will turn the internet into a work of fiction, The Guardian
SEO
- When to Invest in SEO Management, SEMrush Blog
- 6 Ways to Optimize Video Content like a B2B SEO Pro, komarketingassociates.com
- Google Penalty Transfer Via 301, Then Blocked Via 410?, Search Engine Roundtable
- Google Suggesting You Start Fresh After Severe Penalties, Search Engine Roundtable
- Google Update On June 28th & July 5th?, Search Engine Roundtable
- Google’s New Manual Action Penalty for Thin Content, Digivate
- Is Google+ Authorship Still Worth It?, iAcquire Blog
SEM / Paid Search
Search Marketing
- Video: Google Polish Penalties, Google Webmaster Tools & Matt Cutts Takes Leave, Search Engine Roundtable
- Four Reasons to ‘Just Say No’ to Low CTR, 3Q Digital
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