SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Panda 4.2 Is Still Rolling Out
  Oct 1, 2015 by Barry Schwartz
  Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out.

• Google Confirms The Real Time Penguin Algorithm Is Coming Soon
  Oct 1, 2015 by Barry Schwartz
  The next Penguin refresh will be happening pretty soon and should be a real-time algorithm.

• Google: Leave Your Authorship Markup On Your Page
  Oct 1, 2015 by Barry Schwartz
  Google may use authorship markup in the future, even after killing it off over a year ago.

• Apple Devices Driving More Search Than Android In US — [comScore]
  Oct 1, 2015 by Greg Sterling
  This week at SMX East, I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a lively and interesting discussion. For a full overview of the session, read Casie Gillette’s recap. At the outset, comScore’s Eli Goodman presented some overview […]

• A Super Fresh Google Index? Server Errors & Rankings Impacts
  Oct 1, 2015 by Austin Blais
  Whether it’s Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais explains.

• Looking Ahead: The New Search Landscape
  Oct 1, 2015 by Casie Gillette
  What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.

• Google My Business Portal Gets A Facelift & Design Update
  Oct 1, 2015 by Barry Schwartz
  Google streamlines the Google My Business dashboard, making it easier for businesses to get the answers they need.

• Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
  Oct 1, 2015 by Matt McGee
  Inaugural Search Engine Land event honors the best in search marketing, raises $25,000 for two charities.

• Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
  Oct 1, 2015 by Sponsored Content: aimClear
  A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How Do Your Calls Rate?
• 15 Digital Marketing Myths CMOs Need To Stop Believing
• Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
• The Problem With Google Analytics E-Commerce Tracking
• So You Want To “Market On Reddit”
• How To Execute Account-Based Marketing At Scale
• Love, Not War: Microsoft & Google End Patent Suits
• Search Marketing’s Best Honored At Inaugural Landy Awards
• Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
• Pinterest CEO: Our Ads Are More Effective
• Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
• Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]

Search News From Around The Web:

Industry

• The worst things about working at Google, Business Insider
• At Last, You Can Now Add Users to Your Moz Pro Account!, Moz

Local & Maps

• Google Updates Maps for iPhone and Adds Watch Compatibility – How Well Does it Work?, Mike Blumenthal

Link Building

• Darling, We Need To Talk About Link Building (10 Ways To Commit SEO Suicide), blog.ahrefs.com
• Moneypenny – Our New Open-Source Tool for Creating and Cleaning Google Disavow Files, Distilled

SEO

• Can Social Media and SEO Work Together?, semrush.com
• SEO 202 Series: Map Your Keywords, Avoid Cannibalization [VIDEO], verticalmeasures.com
• SEO Tools: The Complete List (131 Tools Reviewed and Rated), backlinko.com
• Site Migration and Content Strategy, stateofdigital.com

SEM / Paid Search

• 5 Easy Ways to Stop Wasting Money on Your Google Adwords Campaigns, semrush.com
• 9 Budget Magic Tricks to Optimize PPC Accounts, thesempost.com
• Google’s Boom is Over, Certified Knowledge
• Naming Your Campaigns: The Unsung Hero of PPC, PPC Hero