SearchCap: The Day In Search, August 18, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Competitive Intelligence To Protect Your Brand Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Using Competitive Intelligence To Protect Your Brand

    Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive…

  • Industrial Strength: New Column From Search Engine Land

    Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together….

  • Google Testing Showing Blog Results Instead Of Sitelinks?

    Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog. Here are pictures illustrating this:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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