This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Some of the policies were launched last year but have been improved with additional features to increase efficacy.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Plus, updated phrase match will roll out to all languages in July
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up […]
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take the State of Search Survey from SEMPO & Search Engine LandOct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related […]
The company finally takes defensive action against illegal robocallers that prey on small businesses.
A fine of 145,000 EUR (roughly $189,000) is trivial for Google. But that’s close to the maximum fine allowed by German law ($150,000 EUR). The fine is being imposed on Google for violations of German privacy and data protection laws stemming from the so-called “WiSpy” episode in 2008 – 2009 in which Google collected private […]
As reported last week, Google has formally settled the so-called “WiSpy” case with 30 US state Attorneys General for $7 million. The agreement also contains some other non-monetary provisions that are, frankly, more meaningful. The investigation began in 2010 concerning unauthorized collection of private emails and other “payload” data by Google Street View vehicles. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
According to AllThingsD, Google is about to settle the so-called “WiSpy” investigation with 30 US state Attorneys Generals. Google will admit no wrongdoing and pay $7 million according to the report. The article says the settlement will be announced next week. In early 2012, the US Federal Communications Commission (FCC) concluded its own WiSpy investigation with no finding of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]
Two months ago, Google previewed a new Google Search app that it said would be coming to iOS, bringing with it what seemed a blend of Siri and Google Now-like features. Despite being submitted to the Apple App Store back then, Apple’s still not approved the app. Why not? Apple didn’t have any comment, when I […]
According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The Texas Attorney General is currently investigating Google’s alleged anti-competitive behavior and potential abuse of power. That investigation is essentially parallel to what’s going on at the Federal Trade Commission. The suit, filed Monday in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders […]
You no doubt read on Monday that Sprint and Google Voice have done a deep integration. This now enables a Sprint subscriber to either a) make Google Voice into her Sprint mobile number or b) use an existing Sprint number as the Google Voice number. Those who choose to do this get all the benefits […]
The big tech news of yesterday was the announced $39 billion acquisition of T-Mobile USA by AT&T. In less than 24 hours almost every potential angle has already been covered at length. Both AT&T’s and Deutsche Telekom’s boards have already approved the deal. So now it’s on to the regulatory drama. If approved by US […]
Seventy-seven percent of American adults oppose government regulation of search engine results, and frequent Internet users oppose it most strongly. That’s according to Rasmussen Reports’ analysis of a new telephone survey conducted this week.
The end of the year is the time when people feel more free to make wacky statements and dubious predictions. Whether it’s the season, too many rich desserts or the additional alcohol people consume it’s not clear. But one such prediction is that Google might seek to become a full-fledged phone company in 2011. Having […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ten Search Marketing Hot Spots To Watch In 2011 As you shift your focus from frantically optimizing holiday campaigns to methodically (hah!) executing 2011 plans, here are ten areas worth thinking […]
The new “net neutrality” rules passed yesterday by the FCC (3-2 along partisan lines) are a kind of “Rorschach test.” Depending on where you sit on the political spectrum or in the internet economy you may see the new rules as “not going far enough” or “a unnecessary power grab by the government.” Some people […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing For Android Now Available To Everyone Bing for Android was previously only available on selected Verizon Android handsets. Now, according to Microsoft, it’s available to everyone with an Android handset, […]
It seems not a week goes by without news of a new investigation into Google’s Street View service, or into Google’s collection of personal data via unencrypted WiFi networks that occurred over three years as Street View vehicles drove the world’s streets. It seems like one country opens an investigation just as another country ends […]
Although the FTC ended its investigation into Google’s collection of personal data via unsecured WiFi networks, Google’s not necessarily in the clear with the Obama administration. According to the Wall Street Journal, the FCC is looking into whether Google broke the law when its Street View cars collected personal data between 2007 and May, 2010. […]
There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make Paid Social Media Ads Effective And Engaging While advertising on social media makes sense for advertisers, the owners of ‘free’ sites like Twitter and Facebook still need to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]
Google and Verizon have announced that they’ll be hosting a conference call today at 10:30 AM Pacific Time. Topic? Not said, but probably related to the rumor last week that the two companies have cut a deal to ensure Google’s content has preferential treatment in Verizon’s network, something that made many wonder if Google’s abandoned […]
We’ll have to wait and see what emerges from the reported discussions between Verizon and Google. However prospect of a patchwork of agreements between large internet companies and ISPs like Verizon over web traffic is highly undesirable. (See update below.) The private Google-Verizon talks are an apparent response to the slow pace of progress on […]