SearchCap: The Day In Search, February 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games
With the opening ceremonies of the 2010 Winter Olympics in Vancouver, Canada just days away, the engines are unveiling their special coverage sections and search features in anticipation of spiking user searches and social conversations about the winter games and Olympians.
Here’s a preview of the features from each, along with preliminary medals for search coverage. […] - Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”
Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.
- Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare
Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates.
Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that […] - 30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design.
You’ll find […] - Liveblogging the Google Buzz Launch
Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using.
Stay tuned for the liveblogging to start at 10 am or shortly thereafter….
Okay, so it’s […] - SMX West Networking Activities and Parties Scheduled
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with hundreds of companies sending delegates (so far), there are lots of people to network with!
Keep reading to learn more about the networking opportunities and […] - IAC Q4 Earnings: Search Growth 3% But Takes $1 Billion Loss On Ask.com
IAC, the parent company of Ask.com, reported their fourth quarter earnings today and overall, it was a good quarter of revenue for IAC, being up 5% year-over-year in revenue. On the income side of the balance sheet, IAC was up 47% from Q4 of 2008 to Q4 2009. Search, which includes Ask.com, was […]
- Share Well With Others: How To Get Social Content To Go Viral
Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others. This is key in creating a “snowball effect” that will build perpetual motion to reach […]
- Is International Social Media Marketing Just Too Difficult?
Social media marketing is pretty tricky – but it is too tricky to ever roll out international campaigns? Where do you start from when you’re targeting international social networks – success at home or do you need to start all-over?
- Ask.com Puts Its NASCAR Sponsorship Back In Garage
Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com.
Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009:
“We saw double-digit increases in usage among NASCAR fans. With the fan cards that our […] - Report: Google To Announce A More Social Gmail
There are several reports today that Google is set to announce a new social feature inside Gmail, allowing users to see (and add to) a stream of status updates from friends and connections.
NOTE: Google Buzz Is Now Live. See our detailed post, Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare.
While Twitter is all […]
Search News From Around The Web:
Business Issues
- Diller: ‘Ask Is Not For Sale’, paidContent.org
- Google engineering director — ‘He hates computers’, Los Angeles Times
- Yahoo To Close Yahoo Tech Vertical, paidContent.org
Local, Maps & Mobile
- comScore Reports December 2009 U.S. Mobile Subscriber Market Share, comScore
- Flickr Photos now in Street View, geobloggers
- Spain’s Telefonica considers charging Google, NewsTimes
- Street View hits the slopes at Whistler, Google LatLong
- StreetView added to Norway and Finland; many other updates elsewhere, Google Earth Blog
Paid Search & Contextual
- 3 Months Later, Google Finally Fixes RSS News Feed Issue, Search Engine Roundtable
- Dissecting Yahoo’s Network Distribution Settings, PPC Hero
- Our approach to maximizing advertising revenue for online publishers, Official Google Blog
- Upcoming Google AdSense Webinars, Search Engine Roundtable
Searching
- EBay Asks Its Users for Help Building New Search Tools, New York Times
- Quintura challenges Google’s Wonder Wheel, thenextweb.com
SEO & SEM
- 30 SEO Bookmarklets to Save You Time, SEOmoz
- A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta, Site Visibility
- Anatomy of a Hands-on SEO Site Audit – Part 1, Search Engine Journal
- Domain Strategy – Why It’s A Critical Component to SEO Technical Audits, Search Engine Journal
- Pros and Cons of In-House SEO, Search Engine Journal
- SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking, Search Engine Guide
- When Not To Use Canonical Tags With Pagination, Search Engine Roundtable
- Will changing hosts cause any SEO concerns?, YouTube
Social Media
- Social Media Love Hate Relationship, webranking.com
- When Does Social ‘Aggregation’ Become ‘Stealing’?, outspokenmedia.com
Other Items
- Celebrating Safer Internet Day, Yodel Anecdotal
- Yahoo! Welcomes the Yahoo! Cycling Team to HQ, Rider Copeland Notches 1st Win!, Yodel Anecdotal
- Google Turns Their Back on Boy Scouts, No 100 Year Anniversary Logo, Search Engine Roundtable
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