SearchCap: The Day In Search, January 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration
  Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search […]
• 5 Whopping Lies That Keep SEO At Status Quo
  I’m a little dense. I admit it. Sometimes things just don’t sink in. Me and the many voices in my head have attempted to define Enterprise SEO many times. Is it about big sites? Internal politics? Higher likelihood of failure? IT teams and branding guidelines? Nope. Apparently, enterprise SEO is something we say when we’re clueless. […]
• How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking
  During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links? Are reviews an important factor for local ranking? How many citations should I build for my client? How […]
• Google Patents The Mobile Search Blend
  The United States Patent and Trademark Office recently approved a patent application from Google which forecasts a greater focus on mobile pages/versions in mobile search results going into 2013. Apparently the U.S. Patent office works on Christmas Day, or simply wanted to offer Google a Christmas gift before the FTC Antitrust case ruling, as it approved Google’s Blending Mobile […]
• Google’s Martin Luther King, Jr. Logo
  Today is Martin Luther King, Jr. Day in the United States, a Federal holiday where we mark the birthday of Martin Luther King, Jr. The holiday is always observed on the third Monday of January each year, which is around the time of his birthday, on January 15th. To remember his life, contributions and the […]
• More Than 100 Search Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13
  Search Engine Land’s SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your […]
• Bug Affecting Optimization by Acquisition In Some AdWords Accounts
  Google has confirmed a bug that causes conversions from Google Analytics to not be imported into AdWords properly, which can cause issues with any campaigns using this data for optimization. The bug has been reported by posters at WebmasterWorld and discussed at Search Engine Roundtable, with some posters saying they noticed the problem begin as early as January […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue
• France Wants To Tax Facebook, Google “Personal Data Collection”
• Storify Allows Private Facebook Posts To Be Seen Publicly
• LinkedIn: Pages Vs. Groups
• The Truth About Big Data
• More Than 100 Internet Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13
• Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
• Google Tells Investors To Moderate Their Earnings Expectations

Search News From Around The Web:

Applications & Portal Features

• Google Declares War on the Password, Wired
• Google makes Microsoft sweat over Sync cutoff, but Windows Phone will get DAV support, The Verge

Business Issues

• Google should be ashamed for paying carriers to handle its traffic, gigaom.com
• Is Google the New “Think Different?”, Forbes
• Yahoo COO Henrique De Castro: The Future Of The Web Will Be Personalized, TechCrunch

Local Search & Maps

• Google Places Should Be Better Than Facebook Graph Search, readwrite.com
• Google Local: Improved Messaging on Moved Businesses Now Showing, Mike Blumenthal
• Yelp: Real People. Real Reviews. Deceptive Sales Tactics., Mike Blumenthal

Link Building

• Unnatural Links Recovery: Emerging from a Manual Penalty, Search Engine Watch
• 3 Link Builder’s Tools To Enhance Gmail, internetmarketingninjas.com

Searching

• Yahoo! Searches This Week Show Excitement for the Presidential Inauguration, Interest in Oprah’s Lance Armstrong Interview, and a Spike In Braided Hair Trends, ycorpblog.com
• Google and the future of search: Amit Singhal and the Knowledge Graph, The Guardian

SEM Industry

• 2013 SEM Landscape, PPC Associates
• Female Online Marketing Speaker Stats: 13 True Evangelists Discuss The Data, AIM Clear Blog
• Introducing the 2013 SEM Landscape infographic, PPC Associates Blog
• Knowledge, Profit & Love: Sean Dolan on How SEO Changed His Life, SEO Book

SEO & SEM

• Three Advanced Location Targeting Setting Recommendations, SEER Interactive
• 20 Fast Facts About PPC Agencies, WordStream
• 5 Tips To Strengthen Your Law Firm’s Online Presence, BPWrap
• Content marketing and SEO: how will they evolve in the future?, Econsultancy
• How to do a Mobile SEO Audit – The Step by Step Guide., stateofsearch.com
• Low Cost Google AdWords PPC Tools and Service, Small Business Trends
• On-Page Optimization for Multilingual Sites, Search Engine Watch
• Redirecting URLs for Marketing Purposes Only, webimax.com
• Should I Be Doing SEO or PPC? Or Both?, Renegade Search
• The State of SEO: What’s Working Now, quicksprout.com
• Using Small Ball SEO to Your Advantage, Search News Central

Video, Music & Image Search

• Blinkx Expands Its Video Content Under Partnership With Dailymotion, Dailymotion