‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Topic: Oprah Winfrey
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
Follow Ratio
What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of accounts someone is following on Twitter or Instagram. It is also known as the Follower to Following Ratio, and occasionally as your Cool Ratio. Follow Ratio is generally considered a reasonable measure of how ‘good’ an account is. […]
Follow Ratio Calculator
Last updated July 2023 We have provided a useful online Follow Ratio Calculator below to work out your Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on social media anyway), as it’s also known as a Cool Ratio. Feel free to experiment with different scenarios in […]
SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. […]
Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’
Today would have been Dr. Angelou's 90th birthday.
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013
We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
SearchCap: The Day In Search, January 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re […]
SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
The Lazy Search Marketers Guide To Increasing Volume Without Adding New Keywords
Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those stellar terms that your account may be missing. Adding new keywords and refining match types is certainly important for optimization, but it’s not necessarily the fastest way to increase volume. Often, advertisers focused on […]
Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook
How do you measure the success of a social media site? One of several ways might be how “real world” celebrities gravitate to it. By that measure, Google+ still has a long way to go versus Twitter and Facebook, according to most followed lists. Below is a side-by-side of the top ten most followed accounts […]
One Week In, Google+ Users Are Growing Followers, Getting Traffic
Just over a week old, how’s Google+ doing? Comprehensive stats are hard to come by. But from our own experience, along with some other stats out there such as a new top Google+ accounts list, it seems to easily be eclipsing its Google Buzz predecessor. Google Buzz Never Really Buzzed Search Engine Land has been […]
3 Common Link Building Questions Answered By 4 Experts
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
SearchCap: The Day In Search, May 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ireland Greeting A Google Street View Car Wouldn’t it be cool to know when a Google Street View car was planning on taking pictures of your office or home? Most […]
The Oprah Effect On User Search Behavior
Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been […]
Live Blogging The Google I/O 2011 Day 1 Keynote
Are you ready! We’ve got Google Music coming! Maybe. Certainly some Android or Chrome announcements to come, here at the first day of the Google I/O developers conference. The keynote begins at 9am PT. So does my live blogging. Seriously, there is some expectation that Google Music 3.0, a cloud-based music system, will get aired […]
Where Are They Now? Products Announced During Past Google I/O Keynotes
The keynotes at Google I/O — Google’s developer conference — are always filled with such promise. Google TV, Google Wave, music in the cloud! But the products themselves haven’t always gone on to meet expectations. With Google I/O 2011 beginning on Tuesday, here’s a look back at what’s happened with past keynote product graduates. Google […]
What Do Eric Schmidt And Oprah Have In Common?
Perhaps we should start calling him “Dr. Eric.” The New York Post is reporting that Google Executive Chairman Eric Schmidt is shopping the idea of his own talk show to various outlets: A source told us, “Eric wants to be a talk-show host. He’s been working with [“Parker Spitzer” executive producer Liza McGuirk] to develop […]
A To Do List For Google’s New CEO Larry Page
Welcome back, Larry! When you were last CEO of Google in 2001, the company was a much loved scrappy underdog with a bright future. Ten years later, you’re coming back to the helm. Things have changed. You’re soon to be steering a massive battleship that’s taking on water from a number of hits over the […]
It’s Alive: The Google Chrome OS Notebook Launch Event
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
SearchCap: The Day In Search, September 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The New Twitter & Search, An Illustrated Guide Twitter’s rolling out a new design to users that makes the site more interactive and shows more information than before. What’s new for […]
Forget Phones, Google Gives Top Advertisers Google TV
Google’s gained quite a reputation for surprising attendees at conferences with an “Oprah” moment of giving them free Android phones. But phones, that’s so last year. With Google TV about to launch, Google’s upped the giveaway ante — handing out Google TV units for attendees at its Google Zeitgeist conference. Zeitgeist is billed as Google’s […]
The Twitter Celebrities We Seek The Most, According To Google
There are plenty of celebrities on Twitter, and it easy to find lists of those who are most popular according to the number of people following them. But here’s a twist. Who are the most popular celebrities on Twitter that people are trying to find, in order to follow them? Below, a top ten list […]
Fox In The Henhouse: How To Recruit Your Competitors’ Facebook Audience
Aggressive marketers have been infiltrating competitors’ camps since long before Odysseus sought covert entrance to Troy by way of the fabled Trojan horse. Search and social media marketing tools elevated competitive intelligence to the level of industrial espionage, in the hands of the unscrupulous. That said, somewhere to the left of that ethical line in […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
3 Aggregation Tools For Tracking Tweets
Looking to find out how popular your blog post was on Twitter? Want to know what tweets people really enjoy? Well, these Twitter-based applications can help you see the most popular trends on Twitter by aggregating tweets. 1. Tweetmeme By far the most popular tweet aggregator, Tweetmeme lists the most popular links on Twitter. Much like […]
Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
SearchCap: The Day In Search, May 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]
All Aboard The Twitter Train, SMBs!
Twitter has reached critical mass. Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of over 1,000,000 followers, has signaled a tipping point—tweeting is no longer a pastime exclusively for the technorati and uber-geeks. In fact, it seems like elitist spinsters are the only demographic not to embrace it yet at some level […]
Paris Hilton Is Top Twitter Search Celebrity
I’m filing this one under “I don’t get it” — according to new Hitwise data, Paris Hilton is the most-searched celebrity on Twitter. Do that many people really want to find Paris Hilton? And follow her? The data covers searches done at search.twitter.com during the week that ended on March 21, 2009. Searches for the […]
SearchCap: The Day In Search, November 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
7 Search Tools You May Not Know … But Should
Google UK recently shared a list of 52 Things to Do on a variety of Google properties (found via Phil Bradley). It’s a collection of tools and tips about using Google products and services for some everyday functions. If you’re a search power user, you probably know most of them already. But Google’s message seems […]