What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Topic: Vimeo
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
Video script template
Create great videos that hold viewers’ attention with this video script template. Fully customizable.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
Video content guide: Why you should start creating videos now (plus examples)
An overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Vimeo adds structured data to all public videos to improve Google Search visibility
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
SMX Overtime: Creating a video-first content strategy
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate […]
SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeks May 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only […]
SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Access up to 5 AdWords accounts with one loginSep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore. Seeing Google Keyword Planner down? You’re not […]
Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
SearchCap: The Day In Search, November 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle […]
Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists
Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search, along with details and a […]
Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant
Findings from a new study show the visibility of Google Shopping in Google’s “Universal Search” results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web page listings. Searchmetrics, a provider of search and social analysis software, conducted the […]
SearchCap: The Day In Search, October 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal Rates The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company […]
Video: Searching Bing On Windows 8
Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how search works currently on Bing.com. Here is the video: Bing on Windows 8: Search Reimagined from Bing on Vimeo. You can […]
SearchCap: The Day In Search, January 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost? How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds […]
Bing’s Read/Write World: An Ambitious Project To Bridge Maps With Movies, Photos, Local Data & More
It’s probably not something that you can wrap your head around pretty quickly. It’s also not something you can describe in quick, easily digestible terms. “It” is a new Microsoft Bing effort called Read/Write World that has some pretty lofty goals: things like indexing and connecting all of the world’s “geo-linked media.” And not just […]
3 Important Ecommerce Trends To Watch
The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
StumbleUpon Introduces Video Discovery Enhancements
StumbleUpon, the web content discovery site that uses ratings from users to form collaborative opinions on website quality, has improved its video discovery process. Users can now watch, rate and share videos from multiple sites, including YouTube, Hulu, Vimeo, CollegeHumor and TED, as well as discover and watch their friends’ favorite videos and recommend videos. […]