How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Topic: Algorithmic bias
AI models favor familiar brands in search: Study
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
Why your Google Ads results keep repeating the same outcomes
Google Ads is trained by what you reinforce over time. That’s why results repeat — it learns what gets funded and sustained.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Where paid media optimization should stop in long sales cycles
Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals.
The AI engine pipeline: 10 gates that decide whether you win the recommendation
AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
Exploring the real risk AI brings to the internet (and SEO with it)
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
How Perplexity ranks content: Research uncovers core ranking factors and systems
A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.
TikTok building new U.S. app ahead of expected sale
TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Top 10 2025 PPC predictions and trends
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
Google updates its spam policies document
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Ethical AI in SEO: Ensuring responsible implementation
As AI disrupts SEO, ethical risks emerge. Learn best practices for transparent AI use and the human role in automation.
Facebook can be sued over biased ad algorithm claims, court rules
The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.
Google demotes libelous content in search through its predatory sites algorithms
Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples' reputations.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example.
Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content
The 'Filter Bubble Transparency Act' would apply to websites and mobile apps.
Google now gives more preference to original reporting in search
Google has updated its algorithms to show more original reporting in search and Google News results.
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.
Antitrust, data and consumer privacy will take center stage at new FTC hearings
Will they lead to a new Google investigation, more Facebook scrutiny?