PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Topic: Andy Taylor
SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson […]
SearchCap: TripAvisor labels risky hotels, paid search trends & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor contentNov 9, 2017 by Greg Sterling The site had scrubbed first-person reviews and content about rape and sexual assault […]
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer […]
SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP links at large: What’s a publisher to do?Sep 14, 2017 by Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages […]
SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest now lets people zoom in on pins, has redesigned visual search iconAug 17, 2017 by Tim Peterson Users no longer have to be signed in to Pinterest to use its […]
SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics report now breaks down job listings & details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab in the Google Search […]
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
SearchCap: AMP e-commerce, SEO audits & content consumption
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI […]
SearchCap: Baidu AMP, paid search bids & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and […]
SearchCap: Google code syntax search, AdWords second line and AMP analytics bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AMP? A known bug is probably screwing up your Google AnalyticsMar 2, 2017 by Danny Sullivan Issue can cause visitors to be overcounted, single sessions to be divided into separate […]
SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
SearchCap: Google local tweets, AdWords audience targets & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a […]
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
SearchCap: Google images, mobile shopping & election hub
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google […]
SearchCap: AdWords health, Bing Ads enhanced & drafts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its […]
Google remarketing lists for search ads make their way to Google search partners
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
SearchCap: Google payday loans, Google Maps edits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ban on payday & high-interest loan ads going into effect nowJul 20, 2016 by Ginny Marvin After a week’s delay, the ban on predatory lending ads for AdWords advertisers is […]
Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
SearchCap: Google RankBrain, search engine manipulation & authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the new Google RankBrain algorithm Jun 23, 2016 by Danny Sullivan Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of […]
SearchCap: Voice search SEO, SEMPO survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
SearchCap: Travel & retail report, first page bids & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo releases travel and retail keyword results after Google’s right rail ad changeMar 31, 2016 by Ginny Marvin Overall, the number of advertisers competing is down and CPCs are up somewhat, […]
SearchCap: Bing Ads, NCAA On Bing & Google Image Filters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App Mar 3, 2016 by Amy Gesenhues For the second year in a row, Bing and the NCAA are teaming […]
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attributing Retail Store Transactions To Online Clicks At Keyword LevelFeb 4, 2016 by Thomas Stern Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of […]
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Their Mobile-Friendly Testing ToolNov 12, 2015 by Barry Schwartz A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness […]
Google Confirms Three Mobile Text Ads Showing On Some Queries
Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged.
SearchCap: Bing Adds Audio To Homepage, 7 Automated SEO Activities & Matt Cutts Extends Leave
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Mobile Browser Search Results Are Better Than Its App More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. […]
SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]
SearchCap: AdWords Phone Verification, EU Google Antitrust & Google Paid Search Up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Steady Gains In Paid Search Location Tracking A Win-Win Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy […]
SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? The Future Of Search Is Productivity […]