Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.
Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.
A review of 19 businesses found the same problem repeatedly: strong expertise buried in content AI systems can’t reliably interpret.
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
Here's why you should take all of Google's latest guidance on optimizing for AI search with a grain of salt.
AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.
Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.
Google's Shopping Graph is now over 60 billion products.
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
Turn Google and AI search signals into localized content structures that better match regional user behavior.
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
Your customers see the whole SERP. You should too.
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.