$14 billion deal keeps TikTok alive in U.S.
TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.
Topic: Beijing
Trump gives TikTok until Dec. 16 to secure U.S. buyer
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
TikTok’s U.S. future rests on Trump–Xi meeting this week
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search
The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Google adds air quality data in search results
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.
Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’
Youguang's work helped bridge multiple Chinese dialects into a written language.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
China Blocks DuckDuckGo, The Privacy Search Engine
China has blocked DuckDuckGo, the privacy search engine, that recently made big news when Apple added them as a default search option to iOS and their upcoming desktop operating system. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed that his search engine was blocked by Chinese regulators. He confirmed this yesterday on Twitter and […]
SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve […]
Chinese Man Sues Baidu Over “Gay Conversion” Ad In SERP
A gay Chinese man sued search engine Baidu in Bejing for allowing an undisclosed ad for an allegedly unlicensed psychological counseling center to appear at the top of search results. He underwent “gay conversion” therapy and was traumatized by the experience. Without the benefit of knowing Chinese law, the case appears to raise two issues: […]
Glogou Launches Products To Help US Companies Do Search Marketing In China
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]
Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online
Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015. The NASDAQ article […]
Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off
Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine […]
SearchCap: The Day In Search, August 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
Sina Corp, Large Chinese Portal, Drops Google As Search Provider
Sina Replaces Google Search Engine On Portal from the Wall Street Journal reports Google has just lost a major search syndication deal with one of Chinese largest portals. In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and […]
China Launches New Censored Search Engine To Compete With Baidu
China Mobile and state-run news agency Xinhua have launched Panguso a new search engine that will let people search for news, web sites, images, videos and audio, according to Chinese state-run news agency Xinhua. The new search engine will filter results according to the guidelines issued by the Chinese government, often referred to as “the […]
SearchCap: The Day In Search, December 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: Google’s Sengupta On The Chrome OS Cr-48 Laptop Yesterday, after writing my review of the Google Chrome OS Cr-48 notebook, I had a chance to catch up with Google product […]
Google Seeing Red Star Fade In China: Alibaba Passes It For Ad Share
Google’s ambivalence about China seems to be taking its toll on the company’s market share and revenues. The Wall Street Journal is reporting that part-Yahoo-owned online marketplace Alibaba now occupies the number two position in the country in terms of advertising revenue share: In a breakdown of Chinese online advertising market share, Beijing research firm […]
SearchCap: The Day In Search, December 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]
Live Blogging Baidu CEO Robin Li At Web 2.0 Summit
Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Li is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also […]
SearchCap: The Day In Search, November 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Topic Search Offers Way To “Explore” Related Videos Around 6pm tonight Pacific Time, YouTube will be making YouTube Topic Search available through its TestTube “labs” area. The new feature allows […]
SearchCap: The Day In Search, April 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords With Ratings & Reviews Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the […]
Impact Of Leaving China? Google Loses Paid Search Share
Google’s share of the paid search market in China fell a little more than 13% in the first quarter of 2010, marking Google’s first drop in that category since Q2 of 2009. The stats come from the Beijing-based research company Analysys International and are being reported today by Bloomberg. Google’s share of China’s paid search […]
7 Tips For Effective Global PPC Campaigns
International paid search offers the unprecedented ability to break into new markets with low upfront costs. However, a common mistake made by marketers when expanding to a new country is that they only translate ad text without taking into consideration all of the additional complexities involved. An international campaign is not simply an extension of […]
Even If Google Leaves China, You Shouldn’t
Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.
A Guide To SXSW For Those Interested In Search Engines & Search Marketing
I’m attending South By Southwest for the first time, later this week. I have to say, already I find SXSW to be overwhelming — and I’m not even there yet! To get myself organized as to how to attack this monster, I starting making a list of search-related sessions. I thought it would be useful […]
Chinese Gov’t Offers Bland Statement On Google, Google.cn Employees Given Indefinite Holiday
It’s an open secret that the Chinese government and related Chinese companies conduct espionage against Western governments and companies operating both in and outside China. The Google GMail attacks represent a kind of “last straw” scenario. And it’s all but certain that this episode was either initiated by the government or done with government knowledge […]
Google’s China Gambit: Day Two Reaction
Google’s decision to potentially pull out of China if it cannot operate without censorship is a remarkable story. The statement was made after Google discovered a “highly sophisticated and targeted attack” on GMail. Google didn’t say the Chinese government was behind the attacks but that’s the clear implication. The attacks involved more than just Google […]
Google Just Says No To China: Ending Censorship, Due To Gmail Attack
Google has revealed that the Gmail accounts of Chinese human rights activists were targeted last December in a hacking attempt. That, along with other issues, has convinced the company that it will no longer censor results China as the Chinese government wishes. In particular, Google has willingly allowed self-censored its search results since January 27, […]
Liveblogging The Google’s Web Search “Evolution” Event
Live from the Computer History Museum in Mountain View, I’ll be liveblogging what Google has dubbed “an inside look at the evolution of Google search.” As it turns out, it’s the unveiling of Google’s new Real Time Search, shown above, as well as search by voice and search by picture improvements for mobile. Real time […]
Google Releases Voice Search In China For Nokia S60s
Google announced that it had released voice search for Mandarin Chinese for Nokia S60 phones. This is potentially huge — if Google gets it right — because of the massive population in China. It could also drive more search usage and frequency. Google trails Baidu on the PC but mobile represents an opportunity for Google […]