SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Topic: Bingbot
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
Bing content submission API now available to all
Now you can push your content and HTML directly to Bing Search without the need for crawling.
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Microsoft Bing opens Content Submission API as beta
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Microsoft launched revamped Bing Webmaster Tools
With this launch, Bing added a URL inspection tool with some exciting features.
Bing Webmaster Tools gets a new robots.txt tester
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review them.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section
Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Bing says it is improving web crawler efficiency
Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.
Bing finally releases AMP viewer for news stories in mobile search
The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results.
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist Glenn Gabe shares some tips.
Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months
Following Google's lead, Bing announces they will launch a mobile friendly algorithm, but this one won't be any Mobilegeddon.
SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts […]
Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
SearchCap: The Day In Search, January 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]
Deep Dive Into Bing Webmaster Tools: Part 1
Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines […]
SearchCap: The Day In Search, August 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw Crane In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
SearchCap: The Day In Search, June 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the […]
Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement
Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement […]
SearchCap: The Day In Search, May 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
How The Bing Toolbar May Accidentally Submit Private Pages & Ads
Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, […]
SearchCap: The Day In Search, February 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More Google has confirmed a new Panda update at the same time that it’s […]
SearchCap: The Day In Search, November 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]
SearchCap: The Day In Search, November 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social […]
Bing Now Supports Google’s Crawlable AJAX Standard?
In 2009, Google proposed a standard for crawlable AJAX. A few months later, that standard went live and while I thought it was great Google was providing options to content owners to ensure their sites were indexed well, I noted at the time that “this method doesn’t work for search engines other than Google. So […]
The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”
How did we go from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter […]
SearchCap: The Day In Search, September 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards? Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, […]