Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Topic: Conversion rate optimization
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
AI Max for Search: Everything you need to know
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Google Ads tweaks default conversion goal behavior
Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Google pushes Demand Gen deeper into performance marketing
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Google launches seasonal bid adjustments for app campaigns
Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google will automatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
AI search drives less than 1% of referrals, organic still dominates: Data
AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.
Zero-party data in action: How top brands turn product discovery into conversions
Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.
The paid search playbook: attract, capture, analyze, and convert more leads with AI
Join us live this Thursday to explore how AI fills funnel gaps and drives more conversions.
How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
7 PPC mistakes hiding in your ad accounts
Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Google Ads Target Impression Share explained: Pros, cons, and when to use it
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
5 one-click Google Ads segments to save your budget
Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
Google PMax, Smart Campaigns to prioritize high-intent offline conversions
Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
Google Ads Masterclass: New rules for maximizing conversion rates
Why your google ads conversion rate isn’t budging—and what to do about it.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
A/B test your way to search marketing success
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Google Ads costs rise again, but conversions improve: Report
Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Dynamic landing pages: What works, what fails, and how to test
Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.