Topic: Data and information visualization

SearchCap: AdWords visuals, search pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]

Graphiq Search: FindTheBest Becomes Knowledge Graph Engine

The world’s most extensive “knowledge graph” may not be at Google. Vertical search site FindTheBest (FTB) has rebranded and relaunched as Graphiq, a data visualization or knowledge graph search engine. Using a huge volume of data sources, automation and human editorial oversight, the company says that it has created “the world’s deepest and most interconnected Knowledge Graph, featuring 1,000 collections, 1 […]

SEO

SMX East 2014 Day One Live Blog Coverage

Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, BruceClay.com #SMX Liveblog: The Importance of Imagery, BruceClay.com #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny […]

SEO

New Bing Ads Interface Begins Rolling Out Today: What To Expect

Starting today, some customers will begin to see the new Bing Ads user interface announced last week. All customers will have the new look in the coming weeks. The new interface design is cleaner with fewer competing colors and a bigger report canvas. The focus of the new design is to make data visualization and […]

Bing Maps API Improves Mapping Imagery

Bing announced on the Bing Maps Developer blog that they have rolled out better rendering and styling improvements to their map imagery. They added a new gradient coloring for land areas that adjusts the brightness to your zoom level. The new gradient helps improve the contrast, making streets and other features more visible, says Microsoft. […]

PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s focus on keyword research is particularly relevant to […]

Bing Ads Introduces Performance Comparison Graphs

The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting  and analyzing reports on your own. Finally, Bing Ads is working on a solution. Today the […]

SEO

The End Of One-Size-Fits-All SEO Reporting

If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well — after all, few stakeholders make […]

More New Tools From Bing Ads: Change History Graph In The Works

Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the effectiveness of your optimization changes. When you hover your mouse […]

Now Live: Bing Ads Keyword Distribution Graph

After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distribution Graph is located under the keywords section in the Bing Ads Web interface. A drop down allows you to view aggregate keyword performance data in trend graphs or by the […]

Google Knowledge Graph Gets More Stats and 4 New Languages

At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages: French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now, Polish, Turkish, Simplified Chinese and Traditional Chinese are the latest […]

Adwords For Video Gets Reporting Enhancements

Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added […]

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don’t worry, Google’s year in review for 2012 isn’t that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you’ll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive […]

Getting The US Election Results From Google, Bing & Yahoo

Who’s winning in today’s US presidential election between Barack Obama and Mitt Romney? Who’s ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing […]

Bing Webmaster Tools Reports Adds Percentage Changes

Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks […]

Google Expands Maps & Places APIs With Reviews, Transit & More

Google announced a few upgrades and new features to its Maps and Places APIs during the Google I/O developers conference on Wednesday. On the API front, Google Maps’ Product Manager Thor Mitchell announced that business reviews are now available in the Google Places API. Developers will be able to access the top five reviews associated […]

Google Webmaster Tools Adds Useful Download Options

Google webmaster tools data is helpful stuff, but has been somewhat tough to download and use. Last month, Google made things a bit easier by providing a Python script for downloading search query data (as this report isn’t available as of yet through the API). Now, they’ve added new download options that significantly add to […]

PPC

Using PPC Run Charts To Identify Problems & Opportunities

Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage started a world famous technology company called Hewlett-Packard. Sounds familiar, doesn’t it? What is it about Stanford students that makes them want to start businesses in their garages? […]

‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers

Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research center for marketers called Think Insights. On first glance, there’s almost an overwhelming amount of information in Think Insights … thus the “data porn” reference in our headline. If you love statistics and marketing, you […]

Data Visualization & Infographic Search Engine Visual.ly Launches

Infographics (or data visualizations) are all the rage in content marketing today, and Visual.ly is launching with hopes of becoming “the largest community for sharing, creating and promoting data visualizations.”  The site currently offers a search functionality and a submission feature to help users find & share infographics from across the web. [youtube]https://www.youtube.com/watch?v=AiVKfNeRbPQ[/youtube] As expected with […]

Google Search Globe: See Searches Happening Visually Around The World

Google announced a neat new visual display of Google’s search volume by search query language. The tool is named the Google Search Globe. Search Globe plots different colored bars protruding from the globe. Each color represents a different language, and you’d see a nice diverse set of colors (i.e. languages) over places like Europe and […]