Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
Topic: Data management
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
The future of performance marketing isn’t more vendors. It’s making your stack work harder.
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
Google Ads adds a diagnostics hub for data connections
Google Ads’ new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.
RAG: The most important AI tool marketers have never heard of
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
Google’s first-party data unification Ads Data Manager available to all
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Unlocking business success with the power of data management
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Excel pivot table best practices for search marketers
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better.
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.
SearchCap: Twitter in Google search, PPC ad scripts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]
Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and "remove" will be a permanent move across the board.
Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.
Apple Maps Using New Partners For Multiple-Location Map Submissions
In October Apple launched Apple Maps Connect, intended to allow individual business owners to edit or add local business listings directly into Apple’s database. Apple told me at the time that it wasn’t intended for webmasters or outside agencies to manage multiple locations or listings on behalf of their clients. However I knew that would immediately arise as a question. Accordingly, local SEO Andrew Shotland […]
Facebook To Allow Users To Delete Search Activity
Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the […]
6 Reasons Why Local Data Will Rule In 2011
Whether you are a mom and pop outfit, Main Street USA type of SMB, or you’re more on the medium end of the small to medium-sized business scale (100-1000 employees), or even if you’re a multi-national Fortune 500, there is local business information about you on the Web. As the use of mobile and social […]
Google Partner Brings Big Data To Product Search
Google has famously undertaken a high-profile initiative to show users where they can buy products offline in local stores. It has also launched a very non-traditional (for Google) shopping site, Boutiques.com. There have been additional improvements in the Google Product Search destination site, including more product-browse capabilities. Then there are product listing ads, which expanded […]
Flickr Pro Users To Lose Historical Referrer Data Tomorrow
If you’re a Flickr Pro user, you have about 24 hours to download the historical stats and referrer data associated with your photos. CSV and/or Excel files are available via your stats page until 12:00 pm PDT tomorrow, June 1st. You’ll see a yellow warning message like the one below, with a direct link to […]
Google Looks To Improve Maps With 300 New Staffers
Problems in Google Maps are well known by now. From spam to bugs to its lack of support for local businesses, we’ve chronicled (as have others) the bumpy road for the number one maps site on the web. Today, TechFlash is reporting that help may be on the way. Google is using staffing agencies to […]
SMB’s Need More “Local” Outreach
(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had […]
Google-TeleAtlas Collaborate To Improve Local Data
No matter how much 3D, imagery, flash, and other impressive functionality you build into maps, data are the core of the experience. And improving local data is like building the pyramids in a sense. It takes lots of effort from many people. For this reason Google opened up Google Maps to community editing in March […]