Influencer ad spend is now growing faster than traditional ad investment
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
Topic: EMARKETER
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
What is an SEO product manager?
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
How to excel in your current and future SEM roles
Flourishing in an SEM role is a balance of mindset, education, and development. Learn the building blocks for a long, successful SEM career.
SEM career playbook: Overview of a growing industry
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
Your guide to seasonal content marketing
Are you in an industry where seasonality is a big factor? Here's how to create content for relevant time periods within your space.
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond.
Amazon uses its data to undermine third party sellers, EU antitrust action says
The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Google to see first U.S. revenue decline, including paid search, says forecaster
Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic.
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth.
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.