This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
Plus the latest PPC coverage from SMX Convert
And, new business openings remain strong in Q2, but the pandemic is far from over.
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
A guide to testing the latest Google Ads features and let them work for you.
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European Union?
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
The reviews site wants to stop Google's "self-preferencing" in the local SERP.
Branded directory buttons are being displayed above the map.
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories.
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Margrethe Vestager may require Google to make additional changes in the SERP.
Facebook is also being investigated in another multistate action lead by New York.
Survey also finds that SEOs think government investigations are least likely to impact the industry.
We're a long way away from that, but a rhetorical Rubicon has been crossed.
Will other European search engines also reject Google's antitrust remedy?
However, use of an auction for inclusion on the choice screen has some search rivals complaining.
Mobile search and YouTube drove revenue gains, but growth of paid clicks has declined when compared with earlier quarters.
Google appears to be trying to prevent a formal local search antitrust complaint.
Users will be asked to choose from among five search and browser apps in randomized order.
Google has now been fined a cumulative total of roughly $9.3 billion and there's one more potential case lurking.
Company says the approach only delivers marginally better traffic to competitors' sites.
Google shopping competitors now 32 percent of results in UK, Germany, France.
The focus now moves to travel, hotels and restaurants.
The fine would be just over $10,000, but Russian officials are seeking penalties of 1 percent of global revenue going forward.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google showing zero results again for many time, calculations & conversions search resultsNov 25, 2018 by Barry Schwartz And it is back! Google may now show no search results for queries […]
They argue in an open letter to the European Commission that Google's auction-based remedy to antitrust claims is fundamentally flawed.
The new rules, which require member-state approval to go into effect, amount to a kind of 'GDPR for copyright.'