Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How keyword segmentation can increase Google Shopping profits Oct 18, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels […]
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin looks mostly at your link source, says GoogleOct 10, 2016 by Barry Schwartz When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
New audience targeting solutions, a free version of Optimize 360 and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Friday’s update was not due to the Penguin algorithmSep 6, 2016 by Barry Schwartz Google’s John Mueller told us to cross off Penguin from the list of explanations for the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is a big Google search update happening? Chatter thinks so.Sep 2, 2016 by Barry Schwartz The SEO community is vigorously talking about two Google updates, one with the core web search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates local reviews schema guidelinesAug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google app now delivering restaurant reviews & best-of-lists for local searchesAug 4, 2016 by Amy Gesenhues Released today in the U.S., Google says food and drink related searches will now return […]
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console testing new mobile usability reportJun 21, 2016 by Barry Schwartz Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile-friendly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
Event will include a demo of the new AdWords interface and other announcements.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Data-driven attribution will be among the models available for high-volume conversion types.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
Small businesses can see how their ads convert from the AdWords Express dashboard.
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]