#SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
Topic: Google Analytics
SearchCap: Google local ads, search analytics & Bing Ads editor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
SearchCap: Google mobile usability, AdWords bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console testing new mobile usability reportJun 21, 2016 by Barry Schwartz Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile-friendly […]
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
SearchCap: Google AdWords hack, SEO ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]
SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
All the AdWords & Google Analytics changes announced at Google Performance Summit 2016
At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
Google Search Console metrics now deeply integrated into Google Analytics
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Soon, assign whatever attribution model you want for AdWords conversions
Data-driven attribution will be among the models available for high-volume conversion types.
SearchCap: Google black & blue links, voice search tracking & Bing Twitter results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Dear Google: Here’s a search marketers’ AdWords UI wishlist
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests.
SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
SearchCap: Google gas, link profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for […]
SearchCap: AdWords visuals, search pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
SearchCap: Google Images filters, Bing photo contest & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing partners with US National Park Service for #FindYourPark photo contest Mar 18, 2016 by Amy Gesenhues The winning photo will be featured on Bing’s home page during National Park Week […]
Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. The new Google Fiber office in Austin: Source: Google+ A buffalo at Google: Source: Google+ NASA […]
SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google 2016 candidate searches now include campaign funding details & search trendsMar 15, 2016 by Amy Gesenhues Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related […]
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
SearchCap: SEO In 2016, Missed Campaign Opportunities & Google Adds Animal Sounds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan Mar 4, 2016 by Danny Sullivan Google will ensure those within a country where a RTBF request was granted cannot […]
SearchCap: Wikimedia Search, Google MyMaps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”Feb 16, 2016 by Matt McGee Two executives refute recent reports that Wikipedia is planning to build its own search engine to […]
AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level. Google Introduces Candidate […]
SearchCap: Google AMP Errors, Nofollow Links & AdWords Health
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]
Forget Your Testimonials Page, 2016 Is The Year Of Reviews
Let's face it: Customers aren't reading your testimonials page. So what can you put in its place? Columnist Greg Gifford shares his ideas.
Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to audiences, 2015 was packed with PPC changes.
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking
Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don't have another way to track and optimize for conversions.
SearchCap: Cortana For iOS & Android, Google AdWords Reports & AMP Ranking Boost
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Taking Sign-Ups For AdWords iOS App Beta Dec 9, 2015 by Ginny Marvin Advertisers can apply now to start testing the iOS version of Google’s AdWords app. Google “Play […]
SearchCap: Google AdWords Snippets, Google Place Rich Snippets & Google Entertainment Results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” Dec 7, 2015 by Greg Sterling Foursquare has come a long way from its early days as a social “check-in” app. […]
DataHero Adds Support For Google AdWords Reporting
AdWords is the latest marketing service supported by the reporting and analysis platform, joining Google Analytics, Salesforce, HubSpot and others.
SearchCap: Google Penalty, Yandex Actions & Google Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAsNov 23, 2015 by Ginny Marvin The new mobile experience is among the updates released before the holiday shopping […]