Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
Contributor Bartosz Góralewicz shares the results of an experiment he conducted, which suggests that click-through rate (CTR) from search is not a ranking factor.
E-commerce marketers can manage AdWords text and product listing ads from the ad management platform.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Deadline Extended For 2015 Search Engine Land Awards Entries Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine […]
Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers.
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results.
Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue.
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition […]
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Mobile Browser Search Results Are Better Than Its App More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities.
Submit your results to a survey aiming to understand the accuracy of Google's geo-location data.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
You can now create remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.
Google Webmaster Trends Analysts Gary Illyes speaks with Search Engine Land founding editor Danny Sullivan to close day one of SMX Advanced.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get […]
New campaign type is designed to give developers big scale for minimal work.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months Following Google’s lead, Bing announces they will launch a mobile friendly algorithm, but this one won’t be any […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Official: Google Says More Searches Now On Mobile Than On Desktop Company officially confirms what many have been anticipating for years. Google AdWords Announces New Tools & Formats As Mobile […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was […]
Will Google demote highly-trusted content that's not mobile friendly, replacing it with less-trusted content that looks good on a smartphone?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Places Adds Several Agency-Friendly Local Business Listing Tools Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Is Yahoo Testing Non-Bing Powered Search Results? […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Top Movers Report Gets A Makeover Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement. 3 Keys To Understanding […]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!