New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Topic: Google Docs
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
Exploring programmatic SEO: Real-world examples and insights
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
Google bringing Bard to Google Assistant
This will be released in the "coming months" on iOS and Android, Google said.
Google Search can now validate responses from Bard
Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
Generative AI coming soon to Google Ads
The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
How to document your content strategy
Here's what you should include in your content strategy document to guide your content marketing toward success.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
Prabhakar Raghavan, Google’s head of search appoints new leads
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 17, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the […]
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time.
SearchCap: AdWords preview tool, Moz layoffs & AdWords Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: FTC’s Leaked Google Document, Google & Twitter & Spring Is Here
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast Learn how to use analytics to quickly gain smarter insights and improve marketing performance. Search In Pics: Analytics […]
Google Structured Snippets Officially Live In Search Results
Earlier this month, we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant to the query, within the snippets of the search results. Google […]
Google Revives, Upgrades My Maps
Like many of Google’s local/mapping products, My Maps has had a … let’s call it a “checkered” history. It’s been heavily promoted and then seemingly ignored. It’s been renamed (to “My Places”) and had some of its features co-opted by other Google products. Perhaps most importantly, it wasn’t supported in the new Google Maps that […]
Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
Guide To Analytics Software Platforms: 25 Analytics Tools Compared
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]
SearchCap: The Day In Search, March 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve […]
SearchCap: The Day In Search, February 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]
SearchCap: The Day In Search, February 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic. Over the past week or so, we’ve been hearing reports of the number of links being reported within […]
SearchCap: The Day In Search, November 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: China Blocks Google Search, Gmail, Google+, Maps & More TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and […]
China Blocks Google Search, Gmail, Google+, Maps & More
TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and other Google products are currently not working when trying to access them within China. TheNextWeb received confirmation from Google that China is indeed blocking their services. This is happening during the 18th Party […]
SearchCap: The Day In Search, November 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most Frequently Asked Questions In Search Retargeting Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects […]