Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
Topic: Information retrieval
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
Google resolves indexing issue with new content after nearly 6 hours
Google confirmed the issue and said it delayed the indexing of newly published content between 1:30 pm and 7:20 p.m.
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
Test driving Google’s Search Generative Experience
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Google steps up featured snippets with MUM; reducing false premise results by 40%
Google is using general consensus for callouts, expanding content advisories and about this result in Google Search.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers.
Google refine this search and broaden this search now live in search results
While the things to know and things to consider feature is not fully live yet.
How Google search personalization works: Professors and politicians just don’t understand
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
Google’s ‘Russian invasion of Ukraine’ results includes new search features
The new features include sections for background information, estimated casualties and photos of the conflict.
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a survey
Google passage ranking now live in US English search results
Google said this can have a 7% impact on search queries - so this might feel like a big update.
Google launched subtopics ranking in mid-November
Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
‘What’s an ads guy doing running Google search?’
Some people may be unfamiliar with Prabhakar Raghavan's background.
Google launches search tips for when the query doesn’t return great matches
You may see a new message in Google search that reads "it looks like there aren't any great matches for your search."
Google testing Question Hub in the U.S. for COVID-related queries
Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.
Google may use different ranking weights for YMYL-type queries
The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.
Google showing zero results again for many time, calculations & conversions search results
And it is back! Google may now show no search results for queries it's confident it can answer on its own.
Google announces cards, discovery tools, revamped image search at 20th anniversary event
Most of the new features were for mobile devices and focused on structured data and machine learning.