Negative keywords are a necessity in any well constructed high volume paid search campaign. In a perfect world, large advertisers would run all keywords on exact match to ensure that the keyword bids truly reflect the quality of each keyword’s expected conversion rate. Unfortunately, limiting campaigns to only exact match keywords sacrifices too much volume, […]
Interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.
Yahoo has relaunched Yahoo Clues, its search trends product that doubles as an underrated keyword research tool. Among the new features, the most important from a search marketing perspective are these: Expanded data: Yahoo Clues now includes a full year of data, up from just a month Wider coverage: It includes all English-language searches made […]
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]
Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas. The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top of the tool, and, like keywords, they […]
Inner View: Google’s Keyword Research Tools Presentations from SMX West, March 2011 Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights […]
Many SEO professionals try to understand information architecture (IA). Do information architects try to understand SEO? Here are some of my beefs with information architects.
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites. In this example, we will […]
In Marchex’s field research and surveys with small businesses, SEO consistently surfaces as a growing priority for small businesses. When we asked small businesses how important SEO was for their business, 53% said “very important.” Further, considering the ongoing changes to search engine algorithms (e.g., Google’s recent “Panda Update”) and the big impact these changes […]
To promote its Search Manager service (powered by Clickable) American Express has released small business (SMB) survey data about search and social media marketing. The survey was conducted this month and was a collaboration between Amex and SEMPO. The qualifier was that these small business respondents did some sort of online marketing. The sample size […]
SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World? – SMX West 2011 Live Coverage, Search Engine Roundtable Best […]
Day two of the SMX West conference is now over and below you can find many of the live blog coverage from the day. Best of SMX West 2011, managinggreatness.com Building Buzz on Facebook: Getting Liked & Shared, BruceClay.com Building Buzz On Facebook: Getting Liked & Shared, outspokenmedia.com Building Buzz On Facebook: Getting Liked & […]
One of the major obstacles marketers face, particularly with B2B search engine marketing, is the availability of content to support keyword initiatives. While we realize the importance of new content, the demand for time and resources will always be tested. The key to success: don’t try to reinvent the wheel every time new content is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Social Meets Search At Search Engine Land’s SMX West Event Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post […]
Demand Media’s success? Listening to what people want and generating great content to show up at Google. At least that’s part of it, said Demand’s chief revenue officer Joanne Bradford — and she came armed with screenshots and examples to prove it.
With mobile searches growing by leaps and bounds, Google has introduced an option on its keyword tool that lets marketers find keyword suggestions for mobile devices. The company says mobile searches on Google climbed 130% year-over-year in the third quarter of 2010, and search queries have grown more than five times over the past two […]
The Google AdWords Blog announced new tools to help advertisers expand their search ads into other countries and languages. Google released a new keyword research tool named Global Market Finder and a resource site named Google Ads for Global Advertisers for this purpose. The Global Market Finder tool will translate your keywords into languages you […]
Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers. The tool allows you to plug in one or two keyword phrases and it then plots the search trends of […]
SMX Boot Camp: Keyword Research & Copywriting For Search Success Presentations from SMX East, October 2010 The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to […]
SEO & User Generated Content Presentations from SMX East, October 2010 The "voice of the customer" can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to […]
Inner View: Google’s Keyword Research Tools Presentations from SMX East, October 2010 Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights […]
Last spring, Google AdWords introduced Broad Match Modifier, an innovation that shows Google has been listening to its customers. For many years paid search experts have complained that broad match is too broad and phrase match is too narrow so I for one was pumped to hear about the modifier a few months back and […]
Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both. This pattern can quickly lead to increased costs and lower ROI. Ultimately, when internal brands […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Time To Think Carefully About Which Country Hosts Your URL Shortener In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pulls Dead Body Images From Street View Brazil Google has removed Street View images in Brazil that showed dead bodies on local streets. One image showed a partly-covered body lying […]
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way). No, Google Instant isn’t killing SEO. In fact, nothing’s going to […]
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who still […]
Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Dominated By One Domain Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered […]
The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when. Google said the old keyword tool, which […]
There are plenty of celebrities on Twitter, and it easy to find lists of those who are most popular according to the number of people following them. But here’s a twist. Who are the most popular celebrities on Twitter that people are trying to find, in order to follow them? Below, a top ten list […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Check Out Bing On A Windows Phone 7 Device The Bing Search Blog just posted pictures of how Bing looks and acts on a Windows Phone 7 device. As you know, […]
Is going global too expensive or too complicated for small businesses -- or is the opportunity just the same for them as huge conglomerates? Indeed, is it possible that the opportunity is relatively-speaking even greater for mom and pop than for Mr. Big Corporation?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Has Major Redesign: Personalization, Sharing & “News Stream” Offered Today, Google News is undergoing its first major redesign since being launched in 2002. Gone is the default “section” view, […]
On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about? […]
Yahoo published their very own Yahoo Style Guide this week. We took a look at the SEO basics section of the style guide and noticed Yahoo has a list of keyword research tools. In that list, Yahoo recommends everyone from their competitor, Google to 3rd party tools from WordTracker and Keyword Discovery. Many of you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Viacom Loses Google Lawsuit Google has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. Viacom had sued YouTube/Google for copyright infringement surrounding the posting […]
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
The search volumes for keywords in Google's Keyword Tool are not always what they seem - especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?
The Google AdWords blog announced a new match type, a modifier to broad match that let’s you be more specific on your keyword targeting than the normal broad match. This is currently being testing in the UK and Canada and it is named the broad match modifier. How does it work? Put a plus symbol […]