Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 […]
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a […]
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdWords accounts to access Keyword Planner. The external version of Keyword […]
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from […]
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a […]
Advanced, Bullseye Keyword Research Tactics Presentations from SMX West, March 2013 Doing keyword research? Chances are you’ll go straight to the Google AdWords Keyword Tool to find answers. But popular keywords are often too expensive or not worth the effort to bid on. So how do you find your own "bullseye" search terms? This session […]
Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the “Editable” box, an editable […]
SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear […]
The final day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. Advanced Keyword Research Tactics – SMX East 2012, BruceClay.com Live from MarketingProfs B2B: […]
Google has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too. If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends. When […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Activity Makes Michelle Obama The FLOS (First Lady Of Search) A Pew Research study that was released this week showed that Democrats are more likely to mix social media and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable […]
If there’s one thing that stands out in the 2012 SEO Industry Survey, it’s that the SEO industry relies heavily on the free SEO-related tools that Google provides. SEOmoz released the results of its semi-annual survey today — a survey conducted between March and May that drew responses from almost 6,500 people in more than […]
Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global SEOs for much of that time that translation is not a perfect process. But it appears I have been talking to the wrong people. I should have been […]
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
Beyond The Google AdWords Tool: Advanced Keyword Research Tactics Presentations from SMX West, March 2012 Doing keyword research? Chances are, you went straight to the Google AdWords Keyword Tool to find answers. It’s a wonderful tool, but there are a range of other options out there you can – and should – consider. This session […]
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in, it offers powerful API-based access to data, right in the familiar Excel environment. […]
In this column, we routinely write about some fairly advanced topics: Next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. Lost in all this is the underlying discussion around the need to hit your financial goals. The majority of large enterprises engage in annual planning, which means that as SEM managers, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can There Really Be 85 Types Of Unnatural Links? I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together […]
Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]
Bing has announced three new features for Bing Webmaster Tools but the biggest new feature to me is the new Bing Webmaster Tools API. Markup Validation Tool. This feature allows webmasters to enter any URL and see what the markup looks like on the page, within the code. Keyword research tool. This tool allows webmasters […]
Keyword Research and Copywriting [flv:https://searchengineland.com/video_assets/bootcamp/keyword-research.flv 364 264] The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This […]
Get up to speed on the basics of search marketing with our special training videos that cover the fundamentals: Keyword Research and Copywriting Search Engine Friendly Web Design Link Building Fundamentals Paid Search Fundamentals Keyword Research and Copywriting Christine Churchill The first step to success with any marketing campaign is to know your message. With […]
As the first of the International Search Summits of 2012 looms large (at SMX West next week) I felt it was time to review what seem to be the most significant 10 issues for search marketers at this time. What’s interesting to note is that just one year ago, this list was very different. 1. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches […]
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]
SMX Boot Camp: Keyword Research & Copywriting For Search Success Presentations from SMX East – NYC, NY, September 2011 The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, […]
We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a hypothetical bicycle […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Product Runway: Livestand And IntoNow Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that […]
Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is using text as the description. Up until now, this tool used small green bars to display the competitiveness of keywords. The more green in the bar, the more competitive the term […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want Better Google Analytics Data? Learn To Tag Your Campaigns! One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Panda 2.4 Update Arrived This Week Google has confirmed that the latest iteration of its Panda algorithm update is live. Based on our tracking of the algo changes, this […]
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being created. Where would the value-added material our client was developing, […]
Advanced Keyword Research Tools Presentations from SMX Advanced, June 2011 Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Advanced-Keyword-Research-Tools.flv 364 264] Moderator: […]
Google is working on an update to the AdWords Keyword Tool that will allow marketers to input 2500 keywords — up from just 100 — to generate new keyword ideas. The folks at Hobo SEO in the UK spotted that this change is in the works, noting that they were able to input a lot […]
This past Christmas, the phrase “doing more with less” achieved new meaning as I watched my nephew gleefully resuscitate his stubby, short crayons with Crayola’s Crayon Maker into fresh, new, color-packed crayons. Kids with crayons to employees with goals, the “doing more with less” saying has certainly achieved epidemic proportions. No department has able to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Catholic Priest Advises Engaged Couples: Don’t Use Google Maps You know it’s rough going when even the clergy can’t recommend your service. That’s what’s happening to Google Maps, which is listing […]